Building support for Sustainable Aviation Fuel (SAF) is no longer just about explaining what it is or why it matters. For many organizations, the conversation has moved beyond awareness. The challenge today is turning interest into action by securing stakeholder buy-in, identifying funding, and creating a practical implementation roadmap. “Corporate buyers have an increasingly important…
In this feature series, GBTA’s Board of Directors share their perspectives on topics that matter most to members, the industry and the way forward for business travel. Today’s guest author is Ben Park, Direct Seat for GBTA Europe Region and Executive Director Travel & Sustainability at Parexel. I have participated in countless conversations about sustainability in business travel, and…
GBTA releases position on the EU Passenger Package, outlining recommendations to advance seamless multimodal travel and stronger passenger protections across Europe Brussels, Belgium (October 14, 2026) – The Global Business Travel Association (GBTA), the world’s premier business travel and meetings trade organisation, released its official position on the EU Passenger Package currently being negotiated by…
“If you had $100 million to accelerate business travel decarbonization, where would you invest it?” That question sparked one of the most engaging discussions at the GBTA Foundation’s Business Travel: Impact in Motion event, challenging participants to think beyond today’s constraints and focus on the actions that could drive the greatest impact by 2030. It…
Global industry professionals from 16 countries recognized for leadership, innovation and advancing women across the business travel industry The GBTA Foundation, the cause-led arm of the Global Business Travel Association (GBTA), has named its 2026 WINiT Top 50 which recognizes leaders who are corporate champions elevating and celebrating women as well as those who are…
At GBTA LATAM Conference 2026, industry leaders examine business travel’s growth, innovation, impact and resilience in the region Business travel spending in Latin America is forecast to reach $67.7 billion USD in 2026, an increase of approximately 11% year over year and among the highest regional growth rates globally, according to research unveiled yesterday at…
September Global Advocacy: Because Apparently Travel Wasn’t Complicated Enough Welcome to September, where the global business travel industry has once again discovered that “just getting there” is apparently an unacceptable level of simplicity. For those of you who have been reading these newsletters for a while, you may remember that I’ve been writing some version…
New destination-level research finds $178 billion in business traveler spending across 25 cities contributed $93 billion in local GDP, nearly $55 billion in tax revenue and 1.4 million jobs, with New York, Tokyo and London ranked highest for spending From New York to Tokyo to London to São Paulo and around the world, business travel…
Improving expectations for trip spending, volume and revenue signal renewed momentum, while rising costs and geopolitical uncertainty continue to weigh on travel decisions, according to new GBTA industry poll Business travel confidence has surged to its highest level of 2026, rebounding sharply from the uncertainty that weighed on sentiment earlier this year. Additionally, industry buyers…
Every day, millions of travelers face barriers that most of us never notice: a kiosk that’s too high to reach, a booking system that doesn’t work with screen readers, or unclear signage at critical moments. The business travel industry serves everyone, yet not everyone can travel with equal ease. Travelers with disabilities represent a significant…
Travel buyers are embracing change, but they want to be the ones driving it. That was the overarching takeaway from 470+ travel buyers who participated in the interactive Buyer Buzz session at GBTA Convention 2026. Results from live polling during the session paints a picture of a profession that is optimistic about technology, committed to…
More than 5,500 attendees from 47 countries gathered in Chicago for the industry’s largest annual conference, featuring education, executive insights, innovation showcases, awards, advocacy, sustainability initiatives and future-focused programming GBTA Convention 2026 concluded yesterday after welcoming more than 5,500 attendees from 47 countries for the industry’s largest annual gathering and a week of discussions focused…
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