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Corporate Travel Industry Must Embrace Emerging Technology to Remain Competitive and Accelerate Growth According to New Research from GBTA and Cvent

Report outlines the importance of technology in the business travel industry as a disruptor and enabler with artificial intelligence and blockchain at the top of the emerging technology list The time for technology to transform, disrupt and accelerate business travel growth is here – according to a new study, “The Future is Now: Technological Transformation…

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GBTA and e-Cornell Offer Member-Exclusive Pricing on Business and Leadership Courses Until December 22, 2023

As Q4 2023 continues full speed ahead and Q1 2024 rapidly approaching the horizon, now is the time to take stock of training budgets and professional development goals. Did you and your team utilize this year’s allotment? Are you pledging to focus more on your career in 2024?    That’s why GBTA and eCornell, Cornell University’s…

ChatGPT, Generative AI, and the future of business travel

Since early 2023, ChatGPT has dominated the conversation in technology. Many have described this new AI tool as a “seismic shift” and “the biggest thing since the Internet.” To demonstrate the capability of ChatGPT, most of this article was generated by ChatGPT. All sections that were AI generated are noted as such. Is the AI-generated…

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Changing the Expense Management Landscape

The Certify and Chrome River Technologies merger will eventually change the expense management landscape for corporate travel buyers. The two companies will operate independently for now, with separate management teams. But the more than $1 billion merger will mean the two companies can invest more in various technology areas such as machine learning, artificial intelligence,…

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The Momentum of Technology & Innovation in Business Travel

Technology and innovation are impacting business travel in more ways than we can ever imagine. Integrations of various platforms that include artificial intelligence, augmented reality and virtual reality, along with a variety of digital enhancements and smart technology are quickly and constantly advancing the business travel industry.

The Importance of Technology in the SME Market
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The Importance of Technology in the SME Market

Having the right resources makes all the difference. And in the business world, resources can set apart competitors, strengthen a struggling organization and allow employees to do their jobs more efficiently. For SMEs (Small and Medium-sized Enterprises) these resources are extremely important, as their travel managers typically have other roles and responsibilities they are attempting…

The Future of Hotel Technology
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The Future of Hotel Technology

With the recent introduction of voice-activated hotel rooms, robot butlers and biometric access control systems, it’s no secret hotel chains are investing heavily in technology to improve the guest experience. The question remains, which hotel technologies do business travelers currently use and which do they wish to see offered in the future? Earlier this year,…

The New Leaders of the Technology Revolution
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The New Leaders of the Technology Revolution

The second day of GBTA Conference 2016 | Frankfurt in Partnership with VDR kicked off on Tuesday, and Roadmap CEO and co-founder Jeroen van Velzen joined industry leaders on Centre Stage to share his perspectives on innovation in travel technology. Jeroen also attended GBTA Convention this past summer, where he chatted about the motivating factors behind Roadmap and…

Technology’s Role in Event Planning
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Technology’s Role in Event Planning

A new GBTA Foundation study revealed the most valued and most desired features when it comes to site sourcing technology. Conducted in partnership with Lanyon, the study is being released today during a Lanyon Live breakout session. Meeting and event planning starts long before anyone sets foot onsite, of course, and many factors can greatly…

Video: CWT CEO Talks Technology and Pace of Change
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Video: CWT CEO Talks Technology and Pace of Change

Recently the GBTA Foundation, in partnership with Carlson Wagonlit Travel (CWT) and the Carlson Family Foundation, released new research showing almost 7 in 10 (69 percent) travel professionals indicate their travel program does not have a mobile strategy in place. Given today’s increasingly mobile world, this isn’t likely to last. Travel professionals agreed, as almost…