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Why AI Agents Will Supercharge, Not Bypass, OTAs
(SOURCE: PHOCUSWIRE)

The expected rise of AI agents in 2025 has sparked a feverish narrative in travel tech circles: travel distribution will be democratized, bypassing online travel agencies and ushering travel in a golden age of direct supplier-consumer relationships.

The commonly accepted narrative is that the personal AI agents promise to cut through the complexity of travel planning like a hot knife through butter, connecting directly with supplier websites and APIs to create the perfect itinerary.

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