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January 17, 2024

News to Know

Surveyed Hoteliers Mostly Optimistic About Demand from Business, Group Travelers

Demand for hotel rooms moderated in 2023 nearer to pre-pandemic levels, but hotel industry professionals expect that to grow this year, according to a survey by STR.

Hotel room demand, calculated by the number of room nights sold, has grown since the peaks of the pandemic in 2020. Leisure travelers came back much quicker than business or group travelers, but as leisure demand levels off, the other two segments continue to rebound.

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Another Rough Day for Travelers as Airlines Cancel More Than 2,200 Flights

Dutch Airline Industry Seeks to ‘Future-Proof’ Sector

Frankfurt Airport Sees ‘Significant’ Recovery in 2023 Despite Challenges (BTN EUROPE)

More Than 40 American Airlines Flights Impacted at BNA due to Deicing Issues


Hospitality, Travel Sector Players Want Infrastructure Status for Hotel Industry


FCM Corporate Travel Summit Powered by GBTA (TRAVEL DAILY MEDIA, GBTA FEATURED)

Business Travelers – Maximum User of AI for Travel Research (TRAVEL AND TOUR WORLD)

43% of Consumers Receiving Business Expense Reimbursements Opt for Instant Payments (PYMNTS)

Industry Spotlight

GBTA Professional Development
Registration Is Now Open: Sustainable Travel Management Course

Start date: February 5, 2024.

Looking to start or scale your journey to a climate-conscious business travel program? GBTA’s Sustainable Travel Management course offers practical application of climate action to manage and reduce your carbon emissions. Become a sustainable travel management leader, save your seat today!

Enroll Now


Crisis24 Intelligence Brief

Belgium, Czech Republic, Germany, Luxembourg and Netherlands - Adverse winter weather conditions forecast across parts of Central Europe through at least Jan. 18. Hazardous travel conditions likely.

Canada and United States - Pro-Palestinian and pro-Israeli activists likely to rally in cities across US and Canada into at least late January. Disruptions likely.

Germany - Civil society groups plan to protest across Germany through mid-January against right-wing extremism. Heightened security likely.

United States - Adverse winter weather forecast across the eastern and northeastern US through at least Jan. 17. Hazardous travel conditions likely.

More Information

Upcoming Events

Sustainable Travel Management
Next session: starts February 26

GBTA Conference 2024 - Mexico City
April 3 - 4

Fundamentals of Business Travel Management
Spring session: starts April 4

GBTA Conference 2024 - Toronto
April 22 - 24

View More Events

Registration is open for GBTA APAC Conference 2024 - Singapore! Join us at Raffles City Convention Centre in Singapore on May 14-15, as we bring together the Asia Pacific business travel community to network, learn from industry experts, and benefit from peer-to-peer education...

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GBTA Career Spotlight
Is Your Company Hiring?

Use the GBTA Career Center to post your business travel job openings and access thousands of qualified industry professionals looking to make their next career move.

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