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January 23, 2024

Check-In with Suzanne

Charting the Course for Impact Over the Next Three Years

At GBTA, we’ve been busy charting the course for a productive and purpose-filled future for the global business travel industry. With that in mind and working with our GBTA Board of Directors, we’ve outlined guiding objectives to empower us to deliver results and impact for our members, industry and association over the coming years 2024-2026.

These objectives focus on what you’ve told us is important to you and anticipate the trends that will shape the business travel landscape ahead:

  • Defining and championing for our industry − and for those outside of it − the value and essential role of “travel for work”
  • Advocating and driving collective efforts for industry action for both People and Planet, including making meaningful progress in the crucial area of sustainability
  • Creating momentum to ensure business travel gets and keeps its strategic seat around the corporate “table,” solidifying its role in achieving success
  • Fostering innovation and helping navigate change in the industry through and for our members
  • Attracting new talent into our industry – and educating them on managed business travel practices 
  • Expanding member value as well as the value to those who support GBTA financially
  • Developing as a global organization through both intra-region and cross-region collaboration as well as expanding segmentation opportunities
  • And investing in our GBTA team and needed resources to deliver on association and industry objectives​

Board President Mark Cuschieri, in last week’s first Board Spotlight article of the year, further fueled our collective momentum within 2024 itself. He emphasized the power of global community and collaboration, shared the exciting news of welcoming Peter Koh and Felipe Cardona as ex-officio Board members for APAC and LATAM respectively, and announced our goal to establish fully elected, voting directors for these regions by year-end.

Are you charting your own course to drive momentum while connecting with like-minded peers? There are lots of great GBTA events coming up − plan early to make your business travel as purposeful as possible (and to take advantage of the best rates). Registration is already open for the GBTA LATAM Conference in Mexico City (April 3-4), GBTA Canada Conference (April 22-24) in Toronto, our APAC Conference in Singapore (May 14-15) and, of course, the annual GBTA Convention in Atlanta (July 22-24).

Together, let's make 2024 a year of impactful progress for business travel on the path to a longer-term, healthy outlook. We look forward to working alongside you to achieve a shared vision of success.



Travelport Begins Distributing Iberia’s NDC Content (BTN EUROPE)

Malaysia Airlines in Talks With Indian Carrier for Codeshare Deal (SIMPLE FLYING)

FAA Recommends Airlines Inspect Door Plugs on Another Boeing Model (ABC NEWS)

Asia Economy Class Fares up by 21%, But Business Travel Demand Continues to Grow (WEB IN TRAVEL)


Hotels in Gateway Markets Look To Maximize International Demand (COSTAR)


Business Travel Management Platform TravelPerk Raises $104M (TECH CRUNCH)

China’s Travel Economy Is Slowly Coming Back. Here’s Where It Stands. (THE NEW YORK TIMES)

Inbound International Demand, Business Travel to Trail 2019 Levels (HOTEL MANAGEMENT)

Industry Spotlight

GBTA Webinar
The Future of Travel Data and Analytics

January 31
11:00 AM - 12:00 PM EST

It's time to move beyond tracking a few basic travel program KPIs. Register for this webinar with content developed by Spotnana to hear how leaders at Salesforce, SAS, and International SOS see the opportunity for richer insights and better duty of care integrations through modern travel technology.

Price: Complimentary

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Crisis24 Intelligence Brief

Central/South America - Labor activists to protest in Colombia, Brazil, Uruguay, and Chile Jan. 24 to oppose policies of Argentinian government.

China - Damage and casualties reported following magnitude-7.0 earthquake in Xinjiang Province, China, Jan. 23. Response operations ongoing.

Germany - German labor union plans further rail strike 02:00 Jan. 24-06:00 Jan; widespread national, local, and international rail disruptions likely.

Ireland and United Kingdom - Storm Jocelyn to bring further severe weather across much of Ireland and the UK through Jan. 24. Disruptions ongoing following Storm Isha.

Japan - Malfunction disrupting Shinkansen trains to and from Tokyo the afternoon of Jan. 23. Maintain flexible itineraries.

More Information

Upcoming Events

Sustainable Travel Management
Next session: starts February 5

GBTA Conference 2024 - Mexico City
April 3 - 4

Fundamentals of Business Travel Management
Spring session: starts April 4

GBTA Conference 2024 - Toronto
April 22 - 24

View More Events

ICYMI: Last week we published the first in a series where GBTA Board of Directors members share their views on topics that matter most to members, the industry, and the way forward for business travel. The first guest author featured is GBTA Board President Mark Cuschieri...

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GBTA Career Spotlight
Is Your Company Hiring?

Use the GBTA Career Center to post your business travel job openings and access thousands of qualified industry professionals looking to make their next career move.

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