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January 31, 2024

GBTA Business Travel Industry Outlook

GBTA Poll: Business Travel Industry Anticipates a Strong but Challenging 2024

Global business travel has put the pandemic behind it and professionals are looking ahead to strength in business travel numbers, challenges of potential risks, and evolving their travel programs to align with a remote / hybrid workforce. These are among the topics tackled in GBTA’s latest Business Travel Outlook Poll released today featuring sentiments from over 700 global business travel professionals. Some key findings include:

  • A majority of travel buyers report increases in bookings and spending for 2023 and expect year-over-year growth to continue as they also prioritize sustainable travel in their organizations.
  • For 2024, nearly 60% of travel buyers expect more travel, with two-thirds anticipating increases in business travel spending.
  • Industry professionals also expect challenges ahead, citing rising travel costs, overall economic uncertainties, lagging corporate budgets and travel disruptions among their top concerns.
  • Almost half of travel buyers say the adoption of remote and hybrid workplace models has prompted them to revamp their employee travel policies and programs.

"There are strong indicators for continued growth in travel volume and spending in 2024. This bodes well for the future of our industry and its professionals – even as we navigate new challenges of ‘travel for work,’ continue to advocate for sustainable options, and evolve business travel programs so they’re fit for purpose," said Suzanne Neufang, CEO, GBTA

Read today’s full poll results announcement here, along with the complete series of GBTA Business Travel Industry Outlook polls.

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Austrian Airlines to Open New Transatlantic Service (FLIGHT GLOBAL)

These Are the Airlines Returning to Israel - And Those That Are Not (JPOST)

Avelo Airlines Is Soon to Open Its New Base (TRAVEL AND TOUR WORLD)


Sustainability: Emirates Joins The Solent Cluster (BUSINESS TRAVELLER)

Business Trips Are Back in a Big Way in 2024 - But Environmental Concerns Are Also Growing (TECH RADAR)

Climate Concerns Prompt Policy Shifts Among UK Travel Managers (EDIE)


Unboxing the Hotel Room (HOSPITALITY NET)


Staying on Track? Railway Industry Predictions for 2024 (RAILWAY TECHNOLOGY)

Industry Spotlight

GBTA Convention 2024
Register Today and Secure the Early Bird Rate

Less than one week remains to receive the lowest available rates on your GBTA Convention registration. Early Bird rate goes through February 4 at 11:59 PM ET.

Join your peers at the global business travel event of the year for exclusive education and networking around the latest industry trends, technologies, challenges, and solutions. GBTA Convention 2024 will take place July 22-24 in Atlanta.

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January GBTA Volunteer of the Month

Brittany Brown
Director of Sales
Hilton Garden Inn Houston Energy Corridor

Brittany Brown brings over 15 years of hotel leadership in both sales and operations to the travel industry. Currently, she serves as a Director of Sales with Crestline Hotels & Resorts, overseeing the sales strategy and execution for the Hilton Garden Inn Houston Energy Corridor.

Driven by her desire to make a positive impact on the industry, Brittany was re-elected to serve a second term as the Vice President Allied of the GBTA Texas chapter. She has actively sought opportunities to contribute to the community by volunteering her time and expertise to various matters. She utilizes her business acumen to help her local chapter optimize their operations, strengthen the travel ecosystem, and bring awareness to the challenges and opportunities that hoteliers face in efforts to maintain total cohesion.

Brittany has held various roles such as general manager, area sales and operations manager, and national account director for brands such as Hilton, Marriott, Choice, Omni Hotels, Hyatt and Carlson. She earned her Bachelors of Business Administration Management from Stephen F. Austin State University where she was able to complete her degree in four years while simultaneously achieving her first leadership role as a general manager in the hotel industry. As a wife and mom of 3, she enjoys cooking, traveling to best kept resorts, and attempting dance challenges with her oldest daughter.

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Crisis24 Intelligence Brief

Israel and Palestinian Territories - Cross-border violence to persist through at least February in the Gaza Strip.

Italy - Farmers to continue protest activity on major roads and in city centers across Italy as of Jan. 30. Significant travel disruptions reported.

Italy - Unionized groundstaff workers to strike at Linate and Malpensa airports, Milan, Italy, on Feb. 9; air travel disruptions likely.

United States - Severe weather forecast across parts of the western US through early Feb. 2. Flooding and associated disruptions possible.

More Information

Upcoming Events

The Future of Travel Data and Analytics
Today, January 31
11:00 AM -12:00 PM EST

Sustainable Travel Management
Next session: starts February 26

GBTA Conference 2024 - Mexico City
April 3 - 4

Fundamentals of Business Travel Management
Spring session: starts April 4

GBTA Conference 2024 - Toronto
April 22 - 24

View More Events

Are you ready to move your travel program beyond basic KPIs? Register for our upcoming free webinar on the Future of Travel Data and Analytics to explore how travel program leaders see opportunities for richer insights and better duty-of-care integrations using modern travel technology.

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