View it in your browser Share this email.   Forward This   blank Tweet This   blank Send to Linkedin   Send to Facebook
February 6, 2024

Check In with Suzanne

The Future of Business Travel Includes Not Flying Solo

In our latest GBTA poll released last week, the industry’s voice was clear – when asked about top issues you anticipate for business travel in 2024, pandemic concerns landed at the bottom of the list, cited by only 1%. So where − and how − do we go forward from here to create the next great era for global business travel?

No matter how you look at it, the path to continuing transformation as an industry and professional community is one best traveled together − and new times will call for collaboration in new ways.

In a recent BTN press article, I outlined that radical collaboration would be a driver and enabler for creating what’s next and best for the global business travel industry in 2024. Our industry came together around the pandemic, and we are stronger for doing so. That same strength and spirit that was key for navigating during a crisis will also be critical for creating what must be a sustainable, robust future for our industry.

Radical collaboration must involve the spectrum of our industry: travel buyers, suppliers, travel management and tech companies, policymakers, other key stakeholders and − our ultimate end user − business travelers themselves. For me, some areas that are ripe for radical collaboration for business travel are accelerating progress in climate action, advancing industry processes and insights amid technology disruption, bringing new professionals into the industry, and improving the business traveler experience.

At GBTA, we are laying the groundwork for 2024 by collaborating with you across our global community, education and advocacy pillars as we partner with a common purpose and commitment. And it’s by working together that we can truly have an impact.

These principles can be seen in action at our recent annual Chapter Leadership Summit held in Richmond, Virginia, an annual event which brings together nearly 200 leaders of our 37 U.S. GBTA chapters. Additionally, our upcoming GBTA Supplier Summit in Atlanta this Thursday, February 8th, by design, is about the same size and brings supplier marketing thought leaders together to help plan their strategies for our biggest annual event, our GBTA Convention. Big events are truly global and regional “engines” for success, but smaller-scale, super-engaged GBTA gatherings like these go a long way in sparking ideas, enhancing learning and creating new opportunities for collaboration in smaller, more intimate settings.

By the way, it’s not too early to start planning for our “big event”: registration for the GBTA Convention, July 22-24, in Atlanta, Georgia, is now open. Sign up now to attend to get the best attendee rate!



Disruption to Air Travel Likely to Stay at ‘Elevated’ Levels (BTN EUROPE)

Emirates Restores Australian Capacity with Return to Adelaide (AVIATION SOURCE NEWS)

UK Airports Struggling to Meet Deadline for New Security Scanners (BTN EUROPE)


Survey: Most Americans to Maintain or Increase Hotel Stays in 2024 (ASIAN HOSPITALITY)


Travel Managers’ 2024 Predictions: 3 Takeaways (MEETINGS NET)

The Way Forward | 2024 Projections (TTGMICE, GBTA FEATURED, PGS 1, 13, 31)

New Report Identifies Blended Itineraries and ‘Objective Stacking’ Among Business Travel Trends (BUSINESS TRAVELLER)

Miami and Orlando Among Top 10 Cities for Business Travel in New Report (FLORIDA DAILY)

Industry Spotlight

New GBTA Podcast
Travel Management in the Age of AI


In 2023, AI took a prominent role in the tech landscape. This shift had significant implications for companies using managed travel solutions. At the corporate level, AI influenced insights and policies, while travel managers and employees benefited from streamlined experiences. In this episode, Vineet Taneja, VP Product Management with Brex, explores Brex's use of AI in travel and expense management. Looking forward, the discussion highlights AI's role in FinTech, emphasizing security and privacy.

Made Possible by



Crisis24 Intelligence Brief

Australia - Network Aviation and QantasLink pilots to conduct a 24-hour strike in WA, Australia, Feb. 8. Reconfirm flights.

Germany - Unionized Lufthansa ground crew members to strike in Germany from 04:00 Feb. 7-07:10 Feb. 8. Air travel disruptions likely.

Japan - Adverse winter weather conditions forecast across parts of central Japan through at least Feb, 6. Hazardous travel conditions likely.

Turkiye - Adverse winter weather forecast across much of eastern Turkiye through at least Feb. 7. Hazardous travel conditions likely.

More Information

Upcoming Events

Sustainable Travel Management
Next session: starts February 26

GBTA Conference 2024 - Mexico City
April 3 - 4

Fundamentals of Business Travel Management
Spring session: starts April 4

GBTA Conference 2024 - Toronto
April 22 - 24

View More Events

Unlock Your Influence! GBTA Elections 2024 Coming! Not a member? Join GBTA by May 14 to cast your vote in the upcoming Board of Directors Elections. As the governing body, the Board shapes the future of the industry, establishing focus and direction. Become a member now to enjoy this exclusive benefit and make a lasting impact on our profession.

Join here

View Post

GBTA Career Spotlight
Is Your Company Hiring?

Use the GBTA Career Center to post your business travel job openings and access thousands of qualified industry professionals looking to make their next career move.

Get Started
Facebook  Twitter  LinkedIn  Youtube  GBTA Blog

Was this email forwarded to you? Please sign up to receive GBTA emails.
Not a member? Join today.

Advertise | Post a Job. | How can GBTA help solve your industry challenges?


Global Business Travel Association
107 S West St., Suite 762, Alexandria, VA 22314
tel: +1 703 684 0836 | web:

Copyright © 2024, All rights reserved.
Update your GBTA email preferences