News to Know
Redefining Corporate Travel and Hospitality Through Sustainability
(SOURCE: HOSPITALITY NET, GBTA FEATURED)
As we start 2025, corporate travel and business events reactivate. There is a pressing need for the business event industry to adapt to a landscape evolving with digitalization, sustainable regulations, and changing societal values. Business events significantly contribute to the visitor economy, enhancing job creation, attracting talent and investment, and promoting cultural heritage among visitors and locals. They also play a crucial role in breaking seasonality, maintaining and developing local infrastructure, boosting innovation, and supporting local events suppliers' growth, including hotels. Hotels face the challenge of meeting extensive data requirements specified in Requests for Proposals (RFPs). Associations such as GBTA have standardized procedures to aid hotels in preparing data to improve their qualifications for RFPs.
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