March 8, 2023

GBTA Board of Directors Spotlight

Innovation, Change and
Reshaping our Industry:
A View from the Great White North

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, industry, and the way forward for business travel. Today’s guest author is GBTA Board and Canada Advisory Board member, Sharlene Ketwaroo-Nanoo.

Spring break is upon us here in Canada demonstrating that leisure travel demand continues to be high. While in the corporate space, groups are leading the charge with city-wide conventions returning to the major city centers across the country. Corporate transient, however, still lags as companies manage rising costs and changing workforces.

The landscape of travel itself is shifting in Canada. It’s an exciting time of change for the marketplace that has been cautious and prudent in its reopening strategy.

Competition in the air travel space is reshaping with new entrants and existing carriers shifting their market strategies. New and rebranded hotels are welcoming guests in our busiest cities − many that were far too underserved in the past. Additionally, airport innovation is bringing the touchless experience to the forefront, as travellers want speed and sustainability in their travel experience.

Travellers are looking to their travel programs to challenge the status quo and to consider their wellness when crafting policy. They expect things to be back to normal in their experience, if not better than before.

It may be that we Canadians are following much of the same patterns as the rest of the world when it comes to travelling again − and that’s a good thing. Collectively we shut down three years ago and collectively we need to find our way back to growing business travel.

While I often joke of wrapping myself in the Canadian flag, I am not just here to speak for Canada. I’m urging everyone to keep pushing the innovation and change that is reshaping our industry and the experiences of our travellers. There is so much more for us to accomplish.



A ‘Business Imperative’: Delta Outlines Roadmap to More Sustainable Travel (DELTA)

Why Airlines Want to Charge You for Flying on French-Fry Oil (THE WASHINGTON POST)

ITM Launches Sustainability Taskforce to Help Business Travel Buyers Shape Responsible Travel Programmes (TRAVEL DAILY NEWS)


Dubai Carbon Calculator to Now Track Hotel Emissions in Real Time (BUSINESS LOUNGE DAILY)

The Role of Travel Advisors in Advancing Sustainability (TRAVEL PULSE)

Icelandair Reaches Deal to Receive Local SAF supply (BTN EUROPE)


Travelling for Work As A Woman Is Less Safe Than Travelling as a Man Say 71% of Women Business Travellers in Global Survey (TRAVEL DAILY NEWS)

Top 10 Business Travel Stats and Facts to Know in 2023 (TRAVEL DAILY MEDIA)

US Expected to Ease COVID Testing for Arrivals from China (HOSPITALITY TODAY)

Industry Spotlight

Celebrating Our Voices on International Women's Day, A Day to #EmbraceEquity

Today, March 8
11:00 AM - 12:00 PM EST

International Women’s Day is a chance to celebrate women’s accomplishments and encourage worldwide engagement and collective action in advancing women's equality. 

This year’s theme is #EmbraceEquity. We can all challenge gender stereotypes, call out discrimination, draw attention to bias, and seek out inclusion.

Register Today

Made Possible by


Corporate Travel Team Program at GBTA Convention 2023
Ensure Your Team is Ready for the Future of Business Travel

The Corporate Travel Team Program helps companies like yours bring more of your travel buyer team to GBTA Convention. Organizations bringing 4+ buyers to Convention 2023 will receive $100 off the current registration rate for the first four (4) paid buyer member registrations along with complimentary registrations after the first four (4) paid buyer member registrations, one Reserved table for your team at both Main Stage Lunches, and more

Learn More


Crisis24 Intelligence Brief

Belgium - Additional public sector workers in Belgium to strike March 9-10; significant disruptions to public services and transport likely.

France and United Kingdom - Unionized rail staff and civil servants in the UK to strike nationwide March 15-16 and 18. Disruptions likely.

Israel - Activists call for nationwide anti-government protests in Israel, including near Ben Gurion International Airport, March 9.

United Kingdom - Flights grounded at Bristol Airport, UK, March 8 due to heavy snow. Reconfirm flights.

More Information

Upcoming Events

Carbon Emissions Reporting: What's the Best Practice?
March 15
1:30 PM SGT

GBTA Conference 2023 | Mexico City
March 15 - 16

How Travel Managers Will Succeed in 2023
March 22
11:00 AM - 12:00 PM

GBTA Convention 2023
Aug 13 - 15

View More Events

The Sustainable Hospitality Alliance to #NetPositiveHospitality sets an ambition for the industry to create a prosperous and responsible global hospitality sector that gives back to the destination more than it takes. Find out more

View Post

GBTA Career Spotlight
Is Your Company Hiring?

Use the GBTA Career Center to post your business travel job openings and access thousands of qualified industry professionals looking to make their next career move.

Get Started
Facebook  Twitter  LinkedIn  Youtube  GBTA Blog

Was this email forwarded to you? Please sign up to receive GBTA emails.
Not a member? Join today.

Advertise | Post a Job. | How can GBTA help solve your industry challenges?


Global Business Travel Association
107 S West St., Suite 762, Alexandria, VA 22314
tel: +1 703 684 0836 | web:

Copyright © 2023, All rights reserved.
Update your GBTA email preferences