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October 31, 2023

Check-In with Suzanne

Opening Doors that Matter, Holding Them Open for Others

Whether you consider it recovery, rebound or growth, you’ve told us the business travel industry continues to move forward. That’s according to our latest GBTA Outlook Poll results released yesterday focused on the current state of business travel and the priorities and shifts expected for 2024. (Thank you to the 865 industry professionals from 46 countries who shared their insights for this 32nd poll in our series.)   

Of the buyers and suppliers responding, 84% say their company’s business travel in 2023 has mostly recovered compared to 2019 levels – and domestic and international bookings and spending continue to steadily rise. But inflation, travel costs, NDC, sustainability and emerging technologies like artificial intelligence will be top of mind for our industry in 2024. Read the full poll results here to get a collective view on what might be on the horizon.  

GBTA continues to open doors for the “many voices” of our industry and help build a greener future for business travel and the planet.  Recently, the GBTA Foundation has been granted Observer NGO status by the United Nations Framework Convention on Climate Change (UNFCCC). That also means, for the first time GBTA – represented by GBTA Foundation head, Delphine Millot – will be attending COP28 (the UN Climate Change Conference) in Dubai from December 1-6. Watch our GBTA channels for insights from this very important, “world stage” event.

GBTA also made a commitment to support the green transition in travel as part of the European Commission’s Transition Pathway initiatives in its latest public and private actions. This is based on our current efforts and will also bring more opportunities for further collaboration with EU officials and stakeholders. 

And GBTA’s sustainability efforts have been noticed. Recently at A World For Travel Summit in Spain, GBTA won the Climate Change Award, recognizing our leading, comprehensive approach to bringing awareness and education across the global business travel sector. I’m so proud of our Foundation’s sustainability team as well as the many volunteers and supporters who help make this award-winning work possible!

Last week we also celebrated those who open doors for the stellar women in our industry. Held along with the WINiT Summit, at the GBTA WINiT Gala in Brooklyn, New York, we recognized 12 WINiT Award winners and the WINiT Top 50 recipients. Congratulations and thank you to all for your dedication and efforts to drive progress in the careers and lives of women in travel-related industries.

Taking action and having an impact is what our GBTA volunteers and partners do best. Keep opening those doors – our talent, industry and planet will be better because of you.   



Towards Aviation Industry’s Commitment to Passengers with Disabilities (IATA)

Gatwick Reassures Airlines Over Air Traffic Control Concerns (AIRPORT-TECHNOLOGY)


India Report: New Forecast Shows Hotels Gain on Travel Boom (SKIFT)


Google to Join One of the World’s Largest Sustainable Aviation Fuel Programs (4HOTELIERS)

Smarter, Greener Travel: Andersen Unveils a New Car Transfer Service Solution (WASTE DIVE)

Progress Malaysia Illustrates Commitment to Sustainable Aviation Fuels (ICAO)


Global Business Travel Achieves Near-Full Rebound from Pandemic (TRAVEL WEEKLY, GBTA FEATURED)

What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead (HILTON)

Financial Pressures Shape Europeans’ Travel Plans in Late 2023 and Early 2024 (ETC CORPORATE)

Industry Spotlight

GBTA Webinar
The New Distribution and Corporate Contracting Landscape

Moderated by Calum Hawley and with a panel of Suppliers, this webinar will identify what the current landscape looks like both in terms of air distribution but also from a corporate contracting perspective. We will hear about the value NDC can offer, the opportunities from OBTs and aggregators and where TMCs fit in all of this. Environment, Hurdles and Solutions identified, this webinar is a pre cursor to a similar discussion but with buyers on stage in Hamburg at GBTA + VDR Europe Conference 2023. Supplier guests are Johnny Thorsen, Spotnana; Jenny Thornton, ATPI; and Johannes Walter, Lufthansa Group.

Learn More


GBTA Europe
GBTA Europe Advisory Board:
Call for Applications

Would you like to help lead GBTA in Europe? We are recruiting three new members for the GBTA Europe Advisory Board.

The GBTA Europe Advisory Board provides strategic guidance and support to GBTA’s activities and development in the region. It strives to represent the European membership base.

  Submit Here More Info 


Crisis24 Intelligence Brief

Central/South America - TS Pilar tracking east-northeastward toward Central America early Oct. 30. Close Approach to El Salvador forecast Oct. 31- Nov. 1.

China - Disruptions due to poor air quality ongoing in Beijing, China, as of Oct. 30. Flights disruptions reported; health alerts issued.

India - Increased security likely in Delhi, Mumbai, India, through at least early November following explosions in Kerala.

Ireland and United Kingdom - Storm Ciaran to bring severe weather to parts of Ireland and the UK through at least Nov. 3. Flooding and associated disruptions possible.

More Information

Upcoming Events

GBTA Business Travel Forums | Calgary
November 8

GBTA Business Travel Forums | Toronto
November 13

GBTA + VDR Europe Conference 2023 – Hamburg
November 14 - 16

GBTA Conference 2024 - Mexico City
April 3 - 4

View More Events

GBTA Wins Climate Change Award at A World for Travel Summit for Sustainability Efforts

GBTA was awarded the Climate Change Award at the 4th edition of the A World For Travel sustainability summit in recognition of its extensive sustainability agenda and leadership in driving change in the travel industry...

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GBTA Career Spotlight
Is Your Company Hiring?

Use the GBTA Career Center to post your business travel job openings and access thousands of qualified industry professionals looking to make their next career move.

Get Started
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