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November 14, 2023

Check-In with Suzanne

Charting the Course for Business Travel in Europe and Beyond

As GBTA continues to advocate on behalf of the “many voices” of our industry and members, last week we returned to Brussels to continue connecting with European policymakers. It was a busy, productive agenda with 12 meetings with elected officials over two and a half days. Tune in for our video takeaways from Brussels: from Shane Downey, GBTA Vice President, Government Relations, onsite at the European Parliament; Delphine Milliot, GBTA SVP of Sustainability & Advocacy and Managing Director of the GBTA Foundation from the European Commission; and my own insights here at the European Council. Together we made the case for sustainability, passenger facilitation and infrastructure needs that the business travel industry requires.

If you are interested in more about GBTA’s ongoing related initiatives, read our latest GBTA Europe Advocacy Newsletter here. Advocacy sets us apart at GBTA – and we need your ongoing support and engagement in this regard to keep our industry moving forward together with policymakers around the world.

The focus on and in Europe continues this week as today we kick off the GBTA + VDR Europe Conference 2023 in Hamburg, Germany. With over 1,000 attendees registered, this event is THE place where the European business travel community comes together to network with peers, learn from experts, and connect for business. The three-day event starts with dedicated programming in a critical area for our industry: sustainability and climate action. The full event lineup includes education sessions, expert speakers, roundtables and workshops and important topics for discussion and action such as travel programs and compliance, purposeful meetings and events, evolving business traveler behavior, and cultivating our future workforce − along with ample time for buyers and suppliers to connect in the Expo.

In tandem with the event, GBTA will also be unveiling the near- and longer-term forecast for Europe based on regional data analysis from our 2023 Business Travel Index™ Outlook global report. In addition to economic and trend indicators, we will share results from our survey of over 1,100 European business travelers about their preferences, spending patterns and more. (Watch GBTA’s communications channels for the news.)

And if you’re interested in more future-focused insights, don’t miss the latest GBTA Business Travel Outlook poll results released last month reflecting global industry sentiment about 2023 and for the year ahead.

Finally, American Thanksgiving is just around the corner – and I'm mindful at this time of year to give thanks for all that’s good in our world. You’re a motivating force for my team, our board, and me – thanks for all you do to make business travel and GBTA a great place to gather, learn, and grow.



Airlines Announce More Direct Flights Between China, US Ahead of APEC Summit (GLOBAL TIMES)

Airlines Warn Passengers of Fake Social Media Account Scams (FOX BUSINESS)

Amadeus Expects More ‘Unbundled’ Business Class Fares in 2024 (BTN EUROPE)

North American Airlines Bet on Asia to Drive Profit (REUTERS, GBTA FEATURED)


Economic Headwinds and Geopolitical Tensions Will Likely Impact Hotel Performance Through 2024 (PWC)

The Role of Profitability Data in a Comprehensive Hotel Benchmarking Experience (STR)

OTHER SECTORS Confirms Phishing Attack, Raising Concerns Over Possible Data Breach (JDSUPRA)

Will These 5 U.S. Consumer Trends Continue into 2024? (PHOCUSWIRE)

Industry Spotlight

Exhibit at GBTA Convention 2024
Showcase Your Organization on the Expo Floor

Join our current list exhibitors to generate new leads and reconnect with business travel professionals 11 hours on the expo floor at GBTA Convention 2024 in Atlanta. Don’t miss out on great placements remaining on the expo floor and secure the current booth rate before January 9, 2024.

Learn more about exhibiting


Crisis24 Intelligence Brief

Argentina and Bolivia - Protesters to block border crossing with Argentina in Yacuiba, Bolivia, from Nov. 14; significant cross-border transport disruptions likely.

Germany and Switzerland - Severe weather forecast across much of Germany and Switzerland through Nov. 15. Possible transport, business, and utility disruptions.

Israel and Palestinian Territories - Cross-border violence likely to escalate as Israel continues ground operations in Gaza Strip as of Nov. 13.

Panama - Activists likely to continue protesting across Panama through at least late November. Heightened security and transport disruptions likely.

More Information

Upcoming Events

GBTA + VDR Europe Conference 2023 – Hamburg
November 14 - 16

GBTA Conference 2024 - Mexico City
April 3 - 4

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Registration is now open for #GBTAConvention24! Register today for the 55th annual GBTA Convention and join the many voices from around the world focused on shaping the future of business travel.

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