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December 12, 2023

Check-In with Suzanne

Commemorating 120 Years of Flight, While Reflecting on the Year Past and What’s Ahead

As I pen this Check-In column, my last for 2023, it’s hard not to be startled at how fast the year seems to have flown by! Maybe you feel the same? Every day and week is a building block to the next, and it’s often only at year-end that we can see the culmination of all we’ve experienced and accomplished. (Our latest GBTA podcast is all about year-end reflections and projections ahead.)

For many, this season is for carving out time for family and friends, for slowing down from work and taking more time to make and enjoy memorable moments. It’s also a time for reflecting on all that’s behind us, while getting ready for what a new year might bring. I hope you have all of that lined up in the next weeks.

In the coming days, we’ll also commemorate a milestone in our industry and what essentially marked the birth of modern travel: the 120th anniversary of the Wright Brothers’ first flight on December 17, 1903. I wonder if the brothers could have ever imagined when they took out their “flying machine” where we’d be today in aviation and travel overall. Or that they could even consider what’s on the horizon – from electric vertical take-off and landing aircraft (eVTOLs) to hydrogen-powered jets and ramping up for space tourism. They were truly visionaries whose impact sparked and inspired those who would follow in their footsteps.

As you think about 2024, imagine “what can be” from within our industry and your own role in it. There are many opportunities to get involved and give back, from volunteering for GBTA committees and mentoring, to bringing your experience and expertise to our educational programs. (This Friday is the deadline to submit proposals for GBTA Convention 2024 education sessions.)

And at this time next year, where do you want to be? What will you be most grateful for if your 2024 goes as planned? That is what I think of as I put a bow on my 2023 – recognizing the gratitude I feel for one very important group of people: our GBTA Team. This team creates and delivers greatness for our constituents and each other − with kindness, precision and commitment, along with customer focus, innovation and creativity. A sincere thanks to each and every one of our team members for making GBTA a thoughtful, respected, and global force within our industry.

And to our members, volunteers, committees, boards and partners – it is only through working together that we can all shine the brightest. Wishing you all peace and joy – and I look forward to seeing you back here in 2024!



Air India Invests in New IT Infrastructure and Commercial Space (SIMPLE FLYING)

Japan Airlines Unveils JFK and Dallas as First Routes for New A350-1000 Aircraft (AEROTIME)


Differentiating Your Hotel's Guest Experience (HOSPITALITY NET)

Major Markets Driving US Hotel Profitability Gains (4HOTELIERS)

Accor Introduces TRIBE NATION to China (4HOTELIERS)


Carbon Analysis: Mixed Performance Across Top Asian Airlines (AVIATION WEEK)

Alaska Airlines Is Pitching an ‘Eco-Friendly’ Alternative to the Mileage Run This Year. How Green Is It? (ALASKA PUBLIC)


Europe Protects the Traveler but Also Considers SMEs (ETURBO NEWS)

Comment: All Aboard the Travel Train (TRAVEL WEEKLY)

Industry Spotlight

Accepting Applications for Third Cohort of GBTA WINiT 1:1 Mentoring

Application Deadline: January 12

GBTA WINiT 1:1 Mentoring is a six-month program that connects a cohort of mentees from around the world with accomplished business travel professionals for career guidance and support. This virtual mentorship program is global, so you can join from anywhere as long as you have an internet connection and a love for virtual hi-fives.

Become a Mentee


Crisis24 Intelligence Brief

Australia - TC Jasper tracking west-northwestward in Coral Sea the afternoon of Dec. 12. Landfall over Far North Queensland, Australia, early Dec. 13.

Germany - Severe weather forecast across parts of Germany through at least Dec. 14. Transport, business, and utility disruptions possible.

Hungary and Ukraine - Unionized transport workers stage protest and border blockade at Zahony-Chop crossing point between Hungary and Ukraine from Dec. 11.

Mexico - Severe weather forecast across much of Mexico through at least Dec. 14. Possible flooding and associated disruptions.

More Information

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LATAM Business Travel Forums Santiago de Chile
December 14

GBTA Conference 2024 - Mexico City
April 3 - 4

GBTA Conference 2024 - Toronto
April 22 - 24

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