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September 26, 2022

News to Know

How AI-driven Performance Marketing Can Drive Growth for Travel Businesses

While travel might have taken a back seat over the last few years, the industry looks set to bounce back at a record pace. Travelers are looking to take to the skies again, as vaccination rates continue to rise and travel restrictions are eased around the world.

The global travel and tourism sector is expected to reach $8.6 trillion this year, just 6.4% below pre-pandemic levels, when travel and tourism generated almost $9.2 trillion for the global economy.

Travel is digitizing at an unprecedented rate, with 82% of all bookings today being made online or on mobile, meaning digital marketing plays an increasingly important role in demand generation.

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British Airways to Restart London-Tokyo Flights in November (SIMPLE FLYING)

How Far Have Airlines Climbed Back From the Crisis? (FLIGHT GLOBAL)


Latest UK Rail Strikes Set for October 1, 5 and 8 (BUSINESS TRAVELLER)


BWH Hotel Group Expands Global Presence with Hotels in Europe, Asia and North America (TRAVEL DAILY NEWS)


Sustainable Fuel Startup Air Company to Sell to JetBlue, Virgin Atlantic (REUTERS)


Business Travel Recovery Accelerates More Than Expected In Post Pandemic (TRAVEL AND TOUR WORLDS) – FEATURES GBTA

Canada to Drop COVID Vaccine Requirement to Enter Country on Sept 30 (REUTERS)

Japan Reopening Visa-Free Travel and Abolishing Daily Arrival Caps (SIMPLE FLYING)

Industry Spotlight

GBTA Webinar
Increase Traveler Satisfaction and Value With a Modern Personalized Shopping Experience

Personalization is a powerful driver of loyalty and convenience that remains largely untapped in the travel industry.

Learn how American Airlines and Spotnana have partnered to develop a new modern retailing experience for flights to help corporations:

  • Consolidate bookings in a single platform
  • Improve travel policy compliance
  • Increase traveler and program value
  • Maximize traveler satisfaction
Learn More

Made Possible by


GBTA Conference 2022 - Brussels in Partnership with VDR
Announcing Education Sessions

Education sessions are now available for viewing for our Brussels Conference in November. Our 20+ sessions were chosen during a highly selective review process during which GBTA received over one hundred submissions.

This year’s tracks we dive deeper than ever before into the topics that will shape the future of our industry with topics including: sustainability; DE&I; travel risk management; strategic use of data; traveller care; digitalisation; the future of meetings and what’s ahead for payments.

Join us this November and don’t forget to register before the Early Bird rate ends on Wednesday 28 September at 11:59 PM BST.

View Sessions


Crisis24 Intelligence Brief

Canada - Disruptions ongoing across parts of southeastern Canada early Sept. 26 following passage of Hurricane Fiona; damage and casualties reported.

China - Authorities in Hong Kong, China, to relax quarantine requirements for entrants from Sept. 26. Other measures remain in effect.

France - Operations remain suspended at Montpellier-Mediterranee Airport, France, as of morning Sept. 26. Reconfirm flights.

Panama - Tocumen International Airport (PTY) in Panama City, Panama, closed late Sept. 25 due to runway excursion. Confirm flights.

Taiwan - Taiwan to ease entry limits and quarantine in stages from Sept. 29; quarantine to end Oct. 13. Domestic rules ongoing.

More Information

Upcoming Events
Increase Traveler Satisfaction and Value With a Modern Personalized Shopping Experience
September 28
11:00 AM - 12:00 PM

WINiT Gala
October 27
7:30 – 10:00 PM ET

GBTA Conference 2022 – Brussels in Partnership with VDR.
Nov 8 - 10

PATA – GBTA APAC Travel Summit - Global Business Travel Association - GBTA
December 8 - 9
Bangkok, Thailand

View More Events


[Podcast] It’s SME Again – The Journey is the Destination

In this 4th installment of ‘It’s SME Again’ podcast series, we chat with Dewitt Jones, world renowned Nat Geo photographer and motivational speaker about how travel can enhance or detract from performance, and how there is more than one right answer in travel, and life. Listen Now

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GBTA Career Spotlight
Director, Marketing

Directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Works with the Head of Marketing to translate the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Leads or assists with the operations of critical marketing functions, including market research, communications, and product planning. Learn More

View Other Openings
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