About GBTA Canada

GBTA Canada is the voice of the Canadian business travel industry. We believe in providing the business travel and meetings community with a global platform to serve as a resource library for their peers, to implement world-class conferences, workshops and virtual meetings, and to foster an interactive network of innovation and support.

Join GBTA Canada to take advantage of valuable features and programs that are tailored and targeted to support your success and to benefit your company.

As a member of GBTA Canada, access comprehensive business resources on the latest trends and practices in the Canadian marketplace. You’ll benefit from our educational programs held in cities across Canada throughout the year, industry leading benchmarking tools and reports specific to the Canadian marketplace and a network of Canadian corporate purchasing and management professionals coast-to-coast!

Membership

Make the business travel connections in Canada that matter most to you, your career, and your business. Learn More

Research

The Canadian Business Travel Industry: Business Travel’s Impact on Jobs and the Canadian Economy Learn More

Expose your brand to the largest number of Canadian business travel professionals. Learn About Sponsorship Opportunities

Why GBTA Canada?

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Our Location

Operations across all 10 provinces and on 6 continents around the globe

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Our Network

A global membership of 9,000+ and growing

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Our Impact

$23.5 billion CAD represented in Canadian business travel*. $435+ billion CAD of business travel and meetings expenditures represented globally.

*Credit: Economic Impact Study

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Our Scope

GBTA Canada’s research, advocacy and media reaches 28,000 travel professionals and 125,000 active contacts

Regional Direct Talks


GBTA Canada recognizes the importance of peer networking and best practice sharing. Unique to GBTA Canada are our Regional Direct (buyer) Talks. Direct (buyer) members gather virtually, to exchange ideas, and understand market dynamics.

Upcoming 2025 Direct Talks:

  • March 27, 2025 @ 2PM EST
  • June 3, 2025 @ 2PM EST
  • September 25, 2025 @ 2PM EST
  • December 4, 2025  @ 2PM EST

To learn more and register for the GBTA Canada Direct Talks, please contact: Canada@gbta.org

Why Join GBTA

We believe business travel is a fundamental force for good. Meeting face to face deepens relationships, fosters collaboration, and develops culture in ways that technology alone can never truly replicate. It drives progress for businesses, governments, economies, and people.

As the barriers and challenges facing business travel evolve and change, we must continue to innovate and set new standards as an industry, bringing many perspectives together under one roof. GBTA is the platform for all sides to come together to tackle how travel can adapt to and drive dynamic transformations in the workplace, from the changing way people work, to new attitudes towards managing risk, to improving sustainability.

Join GBTA

Join the GBTA network by subscribing to the membership that matches your profile:

Direct
(Buyer)

$370

Includes one-time, $25 new member
activation fee
Are you non-profit, educator, student, or government?
Click Show Pricing Details to see discounted pricing

Direct Buyer Membership ($345 + $25 One Time Activation Fee)

Education Direct Membership ($100 + $25 One Time Activation Fee)

Government Direct Membership ($75 + $25 One Time Activation Fee)

Non-Profit Direct Membership ($75 + $25 One Time Activation Fee)

Note: During application, process currency will be determined based on your country of residence.

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Allied
(For Suppliers and Consultants)

$420

Includes one-time, $25 new member
activation fee

Allied Supplier Membership ($395 + $25 One Time Activation Fee)

Note: During application, process currency will be determined based on your country of residence.

Show pricing details hide pricing details

Note: During application, process currency will be determined based on your country of residence.

YouTube video

GBTA Canada Advisory Board

The mission of the GBTA Canada Advisory Board is to assist with, review, research and make recommendations on all current issues in the Canadian marketplace that impact all members (allied-supplier and direct-buyer) of GBTA Canada.

Deanna Ois

Advisory Board Chair
Canadian Forces Morale & Welfare Service (CFMWS)
Travel Services Manager

Sue Spear

Advisor to Chair
Cengage Learning
Director of Travel, Fleet & Facility Services

Elizabeth Oliveira

GBTA Board of Directors
Regional Canada Direct Seat
OMERS
Manager, Global Travel

Robert Belliveau

Board Member
Canada Post
Manager, Corporate Travel, Expense Claims & Commercial Cards

Derrick Britt

Board Member
Choice Hotels
Director, Sales Canada

Ann Cecco

Board Member
Direct Travel
Director Business Development

Chuck Crowder

Board Member
ARC
VP and Global Head of Customer Engagement

Patrick Doyle

Board Member
Mastercard
Vice President – Principal
Services Business Development

Bertie Fernandes

Board Member
Ledcor Industries -Manager, Corporate Travel

Amanda Ierfino

Board Member
WestJet
Vice President, Sales & Cargo

Kate King

Board Member
International SOS
Director, Global Travel Partnerships

Teresa Man

Board Member
Celestica
Global Commodity Manager

Monica McKill

Board Member
Cenovus Energy Inc.
Senior Manager
Air & Ground Transportation
People Services

Tim Oldfield

Board Member
Niagara Falls Convention Centre
President & General Manager

Samantha Pilch

Board Member
International Development Research Centre
Security and Travel Specialist

Jeanine Uhl

Board Member
Nutrien
Manager, Travel and Meeting Services

Katherine Vaillancourt

Board Member
Samuel, Son & Co., Limited
Director, Indirect Procurement

Marayka Wilson

Board Member
United Airlines
Country Manager, Canada Sales

  • To guide GBTA Canada’s leadership on their education and professional development programs relative to the marketplace
  • To guide GBTA Canada’s leadership in their education-focused initiatives and programs
  • To be champions of GBTA Canada with fellow members and potential members coast-to-coast
  • To be a knowledge-based resource for new and existing members of GBTA Canada
  • To volunteer onsite at GBTA Canada events

Sue Spear

Canada Regional Chair

Manager, Corporate Travel & Fleet
Cengage

Stephen Anderson

Board Member

SVP Corporate Relations & Marketing
FocusPoint International

Chuck Crowder

Board Member

Vice President Sales & Distribution
WestJet Airlines

Brooke Davis

Board Member

Global Travel & Events Manager
lululemon

Patrick Doyle

Board Member

Vice President & General Manager, Canada
American Express Global Business Travel

Alex Ferdinand

Board Member

Senior Director, Worldwide Sales Global Business Travel & Affinity Partnerships
BWH Hotel Group

Bertie Fernandes

Board Member

Corporate Travel Manager
Ledcor Group of Companies

Jon Heppenstall

Board Member

Manager Sourcing Operations, Corporate Services
Hydro One

Tim Oldfield

Board Member

VP – Global Sales, Corporate and TMC Accounts
Marriott International

Elizabeth Oliveira

Board Member

Global Travel Program
OMERS

Geoffrey Parsons

Board Member

President
Geopar Consulting

Ian Race, CTE, GTP

Board Member

Senior Vice President, Sales & Account Management
Direct Travel

Connie Smith, GTP, GLP

Board Member

Manager, Global Travel Services
McCain Foods Ltd.

Jennifer Urquhart

Board Member

Strategic Sales Manager, Central/Eastern Canada, Business Rental
Enterprise Holdings

GBTA Canada Sponsorship Opportunities

Looking to connect with Canadian business travel and meetings management professionals?

Increase your brand awareness and visibility by making an impact as a sponsor at one of our events. Expose your brand to the largest number of Canadian business travel professionals.

Contact GBTA Canada at canada@gbta.org

Contact GBTA Canada

Janette Acosta Sanchez
Country Director ‑ GBTA Canada
Email Janette
+1 571 403 9827

Email: Canada@gbta.org
Address: 800, 840 – 6th Avenue SW, Calgary, AB, Canada, T2P 3E5

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