GBTA’s Meetings & Events Committee provides meetings management guidance, education, and innovation to GBTA members.
- Serve as the preeminent source of knowledge, resources and strategy on the state of meetings management for the global business travel industry.
- Develop and maintain educational materials around the fundamentals and best practices of meetings management.
- Produce, share, and disseminate high-quality content on emerging trends in meetings management with GBTA members.
Applications to serve on a Committee are accepted year-round and open to any GBTA member. Members serve 2-year terms running from Convention to Convention. Each Committee will be in contact shortly after an application is received. Based on the application, the Committee may either conduct an interview, hold the application or decline the applicant. Committees must maintain a 51% Direct Member and 49% Allied Member ratio. Fill out the committee application form below.
- Podcast: The Evolving Landscape of Food & Beverage, the Servicing and Sustainability of Meetings & Events (December 10, 2021)
- Podcast: COP26 Series – Introduction: Review of COP26 goals and how they apply to the meetings and events industry (October 13, 2021)
- Improving eRFP Efficiency and Effectiveness for the Meetings Industry
- How Are Strategic Meetings Management Programs (SMMPs) Performing? Results from the GBTA SMM Maturity Index: 2011-2014
- Building a Meeting Policy to Support Your Strategic Meetings Management Program
- Choosing the Right Technology in Support of Your Strategic Meetings Management Program
- Leveraging Group and Transient Spend with Hotel Suppliers
- SMMP Needs Assessment Questionnaire
- Group Meeting eRFP Survey: Key Findings
- Success Through Partnership: Travel, Procurement and Meetings Converge
- A Strategic Approach To Small Meetings
- Risky Business: Strategic Meetings Management Programs Can Mitigate Risks
- Building an SMMP Work Flow Examples
- SMMP Needs Assessment Questionnaire
- Executive Summary: Strategic Meetings Management Programs, Issue 1
- Models of Success: Profiles in Strategic Meetings Management
- Mobilizing Internal Stakeholders in Support of Your Strategic Meetings Management Program
- Executive Summary: Strategic Meetings Management Programs, Issue 2
- Scorecard: Evaluating SMMP
- Evaluating Strategic Meetings Management Programs
- Critical Meeting Components: Venues
- Critical Meeting Components: Hotel and Air
- Critical Meeting Components: Ground Transportation
- Critical Meeting Components: Destination Management Companies
- Choosing the Right Technology in Support of Your Strategic Meetings Management Program
Leadership
Deborah Borak, CMM, SMMC
Chair
Vice President/Team Director
Conference Direct
Anthony Paola, CMP
Vice Chair
Managing Director, Meetings & Events Management
Travel Leaders Corporate
Members
Jamie Coffey
Committee Member
Associate Director I Supply Chain Services I Travel Meetings & Events
Ernst & Young, LLP
Brenda Crocker-Pierce
Committee Member
GE SmartMeetings-Senior Manager
GE
Brenda Davis
Committee Member
Americas Travel Manager
International SOS
Kaaren Hamilton
Committee Member
VP Global Sales
Sonesta
Katie Hollien
Committee Member
Corporate Travel, Meetings & Events Manager
Intuitive
David O’Donohue
Committee Member
VP, Brand Engagement
Groups 360
Shawn Parker
Committee Member
Executive Director, Corporate Group Sales Hilton
Shauna Whitehead
Committee Member
VP, Global Account Management
BCD Meetings & Events
Europe Meetings & Events Committee
Leadership
Alastair Cotton
Chair
Senior Manager, Meetings Management CoE
GSK
Henrietta Balint
Co-Chair
Director
Radius Travel
Members
Leanne Fowler
Committee Member
Director of Account Management
Agiito
Balazs Gulyas
Committee Member
Global Hotel and Car Rental Projects Lead
IBM Transformation & Operations
Jason Hart
Committee Member
Strategic Sourcing Manager, EU HQ, UK & Ireland, Amgen
Dan Humby
Committee Member
Vice President, Sales – Europe
Groups360
Aurelie Krau
Committee Member
Head of Customer Experience Hubli
Jennifer Pape
Committee Member
Global Meetings and Events Shell
Larissa Steinbäcker
Committee Member
Co-CEO
Proske
Véra Strezyk
Committee Member
Buyer
Indirect Procurement Department
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