Letter to European Commission Emphasizes for Consistent Sustainability Measures in Business Travel In a move to advance sustainability in the hospitality sector, GBTA recently sent a letter to the European Commission’s Tourism Unit, DG MOVE. The letter advocated for the adoption of harmonized environmental standards for hotel accommodation, a crucial step towards achieving decarbonization goals…
In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel. Today’s guest author is GBTA Board member Katharine Farrell, Head of Managed Travel Marketing at Serko. The business traveler is having a moment. Multiple suitors, from revamped, sophisticated loyalty…
Results highlight growth in travel volume and spend; AI awareness, sustainability adoption and workforce shifts also among key findings Professionals in the business travel industry look forward to an engaged and productive year, according to the first Business Travel Outlook Poll of 2025, released today by the Global Business Travel Association (GBTA). While shifting economic…
The European Union faced profound challenges under the previous Commission’s mandate, navigating global health crises and geopolitical upheaval while balancing climate commitments with economic competitiveness. As the Commission entered a new mandate on 1st December 2024, with Greek Commissioner Apostolos Tzitzikostas in charge of ‘Sustainable Transport and Tourism’, the business travel sector readies itself for…
New GBTA research highlights strong global optimism, increased budgets and shifting travel patterns across regions as companies navigate the future As 2024 draws to a close, there is strong sentiment from the global business travel industry that the year outperformed expectations, paving the way for increased budgets, strategic investments and growth initiatives for 2025. This…
Education, engagement and networking were the pillars of the three-day event that focused on initiatives for a greener future as well as what’s ahead for business travel in Europe The outlook for business travel in Europe including the path toward a more sustainable future was the focus this week at the GBTA +VDR Conference 2024…
Latest research from CWT and GBTA reveals that while costs will continue to rise, the pace of these increases will be notably slower through 2024 and into 2025 Global business travel and events prices appear to be moderating following the dramatic increases seen in recent years. The 2025 Global Business Travel Forecast, published today by…
Report outlines the importance of technology in the business travel industry as a disruptor and enabler with artificial intelligence and blockchain at the top of the emerging technology list The time for technology to transform, disrupt and accelerate business travel growth is here – according to a new study, “The Future is Now: Technological Transformation…
The world’s largest gathering of the global business travel industry transcends travel disruption challenges, hosts 5,400 global delegates in Atlanta during its annual event July 22-24 The global business travel industry converged in Atlanta, Georgia, for the GBTA Convention 2024 held July 22-24 at the Georgia World Congress Center. Attracting 5,400 registered attendees from 50…
In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry and the way forward for business travel. Today’s guest author is GBTA Board member and Tammy Routh, Senior Vice President, Global Sales Organization at Marriott International. As I reflect on my time at GBTA’s APAC…
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