Generating appointments with in-demand travel buyers can be a difficult challenge to overcome. Since 80 percent of GBTA Convention buyer attendees are decision makers in managerial, directorial, executive or C-level positions, CMO Ed Barrett recently led a webinar entitled Breaking through to Connect with Corporate Travel Buyers – Keys to Success. Travel buyers partake in…
This afternoon, GBTA issued the statement below on recent changes in fare structures on multi-city trips from several airlines: The buyer members of the Global Business Travel Association (GBTA) were frustrated with the marketplace news that United, Delta and American all changed fare structures on multi-city trips without any advance communication to corporate travel managers….
For this week’s episode, The Business of Travel once again revisits GBTA’s 50th Convention that just took place earlier this month in San Diego. Last week you heard our Monday Center Stage sessions and for today’s episode, we bring to you Tuesday’s industry sessions. First, up you’ll hear from Kurt Ekert, CEO of Carlson Wagonlit…
A travel buyer’s job is to ensure that corporate employees safely travel where they’re needed at a reasonable cost. But it’s much more than that. Importantly, these travel buyers are looking to balance corporate security and budgets with the individual traveler’s preferences and convenience. A panel of experienced travel buyers told GBTA attendees from Center…
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