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January 18, 2024

GBTA Board of Directors Spotlight

Embracing the Power of Global Community and Collaboration      

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel. Today’s guest author is GBTA Board President Mark Cuschieri.

As we embark on a New Year, I'm filled with a sense of optimism and excitement for what lies ahead.  The world of business travel is constantly evolving, but there's never been a better time for our industry to come together.

The global business travel marketplace is in a state of continuous change, shaped by technological advancements, shifting consumer preferences, and global events. Embracing this change is not just a necessity; it is an opportunity for innovation and growth. As members of GBTA, we have the power to shape the future of our industry through community, collaboration, and advocacy.

Environmental sustainability will continue to be one of the key topics for 2024. I'm proud of the milestones we achieved in 2023 through the GBTA Foundation, supporting both our industry and our members. Our goal is to persist in championing climate action in business travel, and this year we'll be accelerating our momentum to advance the integration of travel to reduce business travel emissions. The GBTA Foundation will continue spearheading several key objectives that align with our commitment to environmental stewardship.

In line with our global outlook, I'm delighted to announce the addition of two ex-officio members from the regions of APAC and LATAM to the GBTA Board of Directors. I'm pleased that Peter Koh for APAC and Felipe Cardona for LATAM will serve as ex-officio (non-voting) directors until the latter part of 2024, at which time we hope to finalize the process to give those regions fully elected, voting directors. These regional Board members will bring unique perspectives and insights that will enrich our decision-making processes.  This expansion underscores our commitment to being a truly global organization, fostering international cooperation and ensuring the voices of ALL our members are heard.

As we move forward into 2024, let's remember that together we are stronger. Let's harness the power of collaboration, share best practices, and support one another through the ever-changing landscape of business travel. Together, we can leverage these opportunities to innovate, collaborate and reach new heights.

The talent and dedication in our industry are our greatest assets and I'm excited to see the incredible impact we'll make together in the coming year.


New International Airline, Flight Route Coming to Atlanta Airport (11 ALIVE)

Business Class Travel Soars; Now Accounts for 5.6% Of Aussie Corporate Bookings: FCTG (KARRYON)

Digital Future of Travel At Airports: Navigating the Evolving Cyber Threat Landscape (INTERNATIONAL AIRPORT REVIEW)


Fleet Renewal and SAF Adoption Helps Wizz Air Cut Carbon Emissions Intensity (BIOFUELS NEWS)


Ascott Grows Oakwood by Over 20% Since Acquisition, Introduces Resorts in Brand Refresh (STRAITS TIMES)

Hilton Launches Tech-Enabled Global Program Aimed at Simplifying Business Travel (HOTEL TECHONOLOGY NEWS)


Travel Budgets Set to Rise in 2024 (BTN EUROPE)


Three Out of Four Business Travelers Use or Plan to Use AI for Travel (HOTEL NEWS RESOURCE)

Industry Spotlight

GBTA Europe
GBTA Europe Advocacy Newsletter - January 2024

GBTA have released the first edition of the GBTA Europe Advocacy Newsletter for 2024. Designed to keep you up to date with what’s happening in relation to business travel in Brussels, the newsletter gives an update on how GBTA is advocating on behalf of members. This month, the newsletter includes the GBTA Position Paper on Passenger Rights, an update on the outcomes of COP28 and a look ahead to the European Elections later this year.

Read all the details here in the January GBTA Europe Advocacy newsletter.


Industry Outlook Poll
Share Your Voice and Views in GBTA’s 33rd Industry Outlook Poll

Business travel is back, but what does the road ahead hold? We are inviting global business travel professionals to once again share their insights in GBTA’s 33rd Industry Outlook Poll.

Topics for GBTA’s latest and first industry sentiment poll for 2024 include the latest trends in business travel spending, volume, budgets and year-ahead outlook, as well as how workplace shifts are impacting travel programs and policies. GBTA will reveal the poll results at the end of January.

Your insights are crucial and appreciated – they enable GBTA to continue to provide a collective and ongoing view of the industry. Don't miss this opportunity to share your insights on what’s shaping the future of business travel – take the poll today!

Take the GBTA Poll


Crisis24 Intelligence Brief

Argentina - Activists plan strike, protests Jan. 24 across Argentina against President Javier Milei's policies. Tight security, disruptions likely.

Canada - Severe weather forecast across southwestern and southern British Columbia, Canada, through Jan. 19. Hazardous travel conditions likely.

Italy - Public transport workers to strike nationwide in Italy on Jan. 24; transport disruptions likely.

United Kingdom - Heavy snowfall and ice forecast across northern parts of the UK through at least Jan. 19. Hazardous travel conditions likely.

More Information

Upcoming Events

Sustainable Travel Management
Next session: starts February 26

GBTA Conference 2024 - Mexico City
April 3 - 4

Fundamentals of Business Travel Management
Spring session: starts April 4

GBTA Conference 2024 - Toronto
April 22 - 24

View More Events

Are you ready to start your journey to a climate-conscious business travel program? Join GBTA's Sustainable Travel Management course, the first specifically designed for the business travel industry. This course focuses on the practical application of climate action and the management, reduction, and tracking of carbon emissions from business travel...

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GBTA Career Spotlight
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