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February 9, 2024

News to Know

Improving Air Travel: Can Aviation Fly Higher?

A persistently poor environmental record, recent and compelling safety concerns, and abject customer service standards make commercial air travel a prime target for improvement.

Aviation is responsible for 2.5% of global carbon emissions, and as the industry pivots towards more environmentally conscious operations, companies can implement broader improvements for commercial gain.

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Finnair Introduces Passenger Weighing to Refine Aircraft Calculations (BUSINESS TRAVELER USA)

Costs Still in Sharp Focus for USA’s Short-Haul Carriers (FLIGHT GLOBAL)

Airline Profitability to Soar by 60% in 2024: IBA (THE AVIATOR ME)


Artificial Intelligence in Hotel Marketing: Use Cases and Perspectives (TRAVEL DAILY NEWS)

Minor Hotels Debuts Avani Brand in Germany (BTN EUROPE)

Hospitality Revenue Management: 10 Ways to Boost Hotel Income in 2024 (HOSPITALITY INSIGHTS)


Zoomcar, CARS24 Expand Support for Carsharing Hosts (AUTO RENTAL NEWS)


Mixed Results for Airlines in Latest CDP Environmental Rankings (BTN EUROPE)

Industry Spotlight

GBTA Canada
GBTA Calls for Sustainable Aviation Fuel Production in Canada

GBTA joined over 20 organizations in a letter to the Minister of Finance calling for the Canadian government to implement incentives to ensure that SAF production in Canada happens. Specifically, the group called for the Canadian government’s Budget 2024 to adopt the following recommendations:

  1. Implement refundable investment tax credits at a rate of 50% for SAF production facilities.
  2. At the same time, a Production Tax Credit (PTC) with a ten-year horizon equivalent to the one in the United States should be implemented.
  3. If a PTC is not possible, Canada should introduce a commodity price contracts for difference (CFDS) or revenue certainty mechanism to support SAF production and boost its uptake, providing certainty to both airlines and SAF producers.
  4. Allow for a book and claim mechanism for SAF use in Canada.

Read the full letter here. In order for companies and governments to achieve their Net Zero goals, travel providers and business travelers need sustainable options that lessen their emissions output.


GBTA +VDR Conference 2024 in Partnership with the Nordic Business Travel Associations | Copenhagen
Now Accepting Proposals for Education Sessions in Copenhagen

Deadline: 1 March 2024

GBTA is seeking industry professionals to contribute new ideas, solutions, and innovations for current issues and challenges that confront the travel industry. With your unique perspective and insight, we can continue to deliver the best education on the topics most relevant to business travel.

Learn More


Crisis24 Intelligence Brief

Philippines - Disruptions due to landslide ongoing in Davao de Oro Province, Philippines, as of Feb. 8. Fatalities reported; response operations ongoing.

Spain - Unionized rail workers plan to strike across Spain, though at least late February. Expect national, regional, and local rail disruptions.

United States - Emergency response ongoing following tornado damage in Dane, Green, and Rock counties, Wis., US, late Feb. 8. Lingering disruptions likely.

Western, Central, and Southern Europe - Conflict-related sanctions and restrictions continue to cause disruptions in Europe as of early February.

More Information

Upcoming Events

Sustainable Travel Management
Next session: starts February 26

GBTA Conference 2024 - Mexico City
April 3 - 4

Fundamentals of Business Travel Management
Spring session: starts April 4

GBTA Conference 2024 - Toronto
April 22 - 24

View More Events

Travel Risk Management (TRM) in a Post-COVID World: Best Practices, Policies, and the Travel Manager’s Role.

Our new research into TRM reveals surprising shifts in priorities, ownership, and practices:

Priority Paradox: 52% say TRM is a bigger focus, but only 30% have increased budgets...

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GBTA Career Spotlight
Is Your Company Hiring?

Use the GBTA Career Center to post your business travel job openings and access thousands of qualified industry professionals looking to make their next career move.

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