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March 5, 2024

Check-In with Suzanne

From Innovation to Inclusion, GBTA Shares Insights and Embraces Change

Today finds me at the 2024 ITB Berlin Convention sharing our GBTA insights on how the industry is charting the next course for global business travel. In addition to our latest research and forecasts, I will be outlining factors poised to impact what’s ahead − from broader forces at play, to innovation beyond disruption, to how we’re putting travelers and our teams at the center. Through innovative and collaborative energy, we’ll be able to build what's next – for each other and the planet – with work-related travel helping make it all happen in our industry and well beyond.

Speaking of GBTA Research, have you seen us lately? We just launched a new online “showcase” focused on “all things Research” on our GBTA website. From trending data to our library of research reports to ongoing GBTA poll results and more, you can now access it all in one place. If you are a member, industry professional or pondering sponsored research, you’ll want to bookmark and make the site a regular destination to harness the power of GBTA Research.

As GBTA continues to move forward, so does a very important topic for our industry and beyond: diversity, equity and inclusion or “DEI.” Today’s narrative is moving more toward the concept of “inclusion” and GBTA is embracing that change. At the recommendation of our global DEI Committee and with Board support, the GBTA DEI Committee has changed its name to the “GBTA Inclusion and Culture Committee.” Learn more about the Inclusion and Culture Committee here and how you can get involved.

And what a great time to focus on inclusion. This Friday, March 8, the world commemorates International Women’s Day, a global celebration of the social, economic, cultural, and political achievements of women while also calling for accelerating women’s equality. GBTA WINiT will be hosting a free, live webinar that day themed around #InspireInclusion. Tune in to hear from women leaders in business travel about creating inclusive environments and fostering belonging and empowerment. All are welcome so we hope you’ll sign up to attend.

With a mission to help women advance in their travel industry careers, GBTA WINiT, has been on the move – literally. As part of a global expansion initiative, WINiT is launching a new EMEA Chapter. The new chapter will focus on WINiT’s key pillars of mentorship, education and community and bringing it to the regional level. Find out about WINiT here and watch for more details about the new EMEA Chapter chair, founding members and how to connect if you’re interested in being part of this new WINiT community.



Saudi Arabia Is Set to Build One of the World’s Largest Airports (4HOTELIERS)

American Airlines Orders 260 New Aircraft (BTN EUROPE)

Six Thai Airlines Support Thailand's Plan to Become a Global Aviation Hub (NATION THAILAND)

Travelport to Start Distributing Qatar Airways’ NDC Fares (BTN EUROPE)

Strikes Set to Cause Major Travel Disruption in Germany (BTN EUROPE)


The Vast Majority of Airbnb Listings Are Unverified (QUARTZ)


What’s Driving India’s Business Travel Recovery? (SKIFT)

Amex Integrates Virtual Cards With Business Travel Platform (PYMNTS)

China’s ‘Two Sessions’ 2024: Security Sector Advised to Curb Overuse of Facial Recognition in Tourism (SOUTH CHINA MORNING POST)

Industry Spotlight

Inspire Inclusion on
International Women’s Day

Free Webinar, Friday, March 8

Celebrate International Women’s Day with GBTA WINiT in our free webinar this Friday, March 8, 11:00am ET! For International Women’s Day 2024 and beyond, let’s inspire inclusion. When we inspire others to understand and value women’s inclusion, we forge a better world. And when women are inspired to be included, there’s a sense of belonging, relevance, and empowerment. In this can’t miss discussion, women leaders in business travel will share their personal experiences, and insights into creating an inclusive, supportive environment for all.

Register Now


Crisis24 Intelligence Brief

Asia - Rallies to mark International Women's Day likely in several cities throughout Asia-Pacific March 8. Increased security, disruptions likely.

Germany - Unionized transport workers to strike in North Rhine-Westphalia, Germany, March 5-6, nationwide March 6-8. Rail, bus disruptions likely.

Germany - Unionized Lufthansa ground crew to strike at airports across Germany 04:00 March 7-07:10 March 9. Air travel disruptions likely.

Haiti - Airlines likely to suspend flights on short notice to and from Port-au-Prince, Haiti, through mid-March. Confirm flights.

Middle East/North Africa - Further attacks against vessels in Red Sea and Gulf of Aden likely through late March.

More Information

Upcoming Events

GBTA Conference 2024 - Mexico City
April 3 - 4

Fundamentals of Business Travel Management
Spring session: starts April 4

GBTA Conference 2024 - Toronto
April 22 - 24

GBTA APAC Conference 2024 - Singapore
May 14 - 15

GBTA Convention 2024
July 22 - 24

View More Events

New Episode of The Business of Travel is Live! 🎧🎤

Check out the debut episode of the Carbon Compass, a sustainability and planet-focused subseries. In this first episode Mike Nicholus, Accenture, joins GBTA's Fanny Everard to explore what sustainable business travel means in the context of global sustainability efforts, what was needed internally to move the needle on sustainability, and more.

Listen now, everywhere podcasts are found! Apple | Spotify

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Use the GBTA Career Center to post your business travel job openings and access thousands of qualified industry professionals looking to make their next career move.

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