March 21, 2023

Check-In with Suzanne

Traveling for Good in Real-Time

Two weeks ago, I wrote in this column about my month-on-the-road… GBTA’s and my “March Madness,” in a way. I’m happy to report that these 3 weeks have been splendid – and we appreciate all those who’ve tuned in to our main stage insights, or met with us in Spain, Germany, and Singapore. From buyers to suppliers, to TMCs and consultants, the insights you’re sharing with my team and me will help us to keep GBTA programs and offerings relevant on a local, regional, and international level.

Fresh back from Singapore, Catherine Logan, Dawn McCormick, and I are happy to announce our 2023 conference dates for APAC: September 19-20 in Singapore. We’ll be opening registration soon – so save the date! – and we hope to see many of you there from in-region, as well as those from further away who perhaps haven’t connected with your teams in APAC in a while.

What I’m hearing broadly from you on my travels:

  • Networking and connecting are a priority – post pandemic and looking forward – particularly as the travel manager role at many companies is one-of-a-kind and often isolated. GBTA offers the continuity and community for sharing local and regional best practices – through our chapters, committees, and conferences.
  • Sustainability is a hot topic across every market and won’t be resolved quickly. There are also many facets of sustainability in the business travel industry across regions and markets. The industry needs to focus on developing solutions across every sector.
  • Distribution issues continue to both evolve and confuse in many markets. With NDC and cross-regional travel top of mind, we will be publishing a podcast in the coming days that features three buyers from different markets discussing possible ways forward in the program management of the evolving distribution ecosystem.

Meanwhile, last week, GBTA welcomed a full house of delegates to the GBTA Mexico Conference 2023. Over 450 buyers and suppliers convened at the Hilton Reforma Mexico City for two days of high-impact programming, networking, and education. While I couldn’t attend in person, it was clear from the social chatter that the conference was a huge success.

What all of this highlights to me is that we as GBTA need to continue to provide the platform for community, learning and advocacy. Together we can make sense of this ever-changing market and help shape the future together.

Finally, in case you missed it, we recently hosted an APAC Sustainability Webinar, which you can view on demand here.

Travel well,



Cebu Pacific Expands Asian Presence with More Flights (SIMPLE FLYING)

The Real Reasons Behind Air Travel Baggage Delays (SKIFT)

CBSA to Reopen All NEXUS Airport Enrolment Centres (CANADA.CA)


The Sustainable Hospitality Alliance Explores Merger with GREEN Hospitality (4HOTELIERS)

Rising Airline Emissions Could Trigger Global Caps as Early as 2024 -Trade Group (YAHOO!)


Hospitality Matters: The Rise of Entertainment Dining (4HOTELIERS)

Why Business Travel Still Matters in a Zoom World (HARVARD BUSINESS SCHOOL)

Global MICE Industry Market Expected to Make a Strong Come Back (4HOTELIERS)

Industry Spotlight

Education at GBTA Convention 2023
Breakout Sessions for All Levels of Professional Experience

Join us at GBTA Convention 2023 for breakout sessions covering topics that will keep you on top of the evolving business travel industry. There will be sessions for all levels of professional experience including:

  • Fundamental – Content will be presented at a beginner level and focused on the understanding of a topic or issue.
  • Applied – Content focus will be the application, comprehension and explanation of topics or issues.
  • Strategic – High-level content that will be focused on innovation, change management and strategic in nature.

Learn more about 12+ education tracks


GBTA Webinar
How Travel Managers Will Succeed in 2023

Tomorrow, March 22
11:00 AM - 12:00 PM

Managed travel programs have evolved along with the role of the travel manager. New research from GBTA in partnership with Spotnana reveals the trends that will define success in corporate travel.

Join Johnny Thorsen, VP Partnerships at Spotnana, and Chris Ely, GBTA’s Research Director, on this webinar for insights into what 2023 looks like for travel managers and how they are preparing for the future.

Learn More


Crisis24 Intelligence Brief

France - Activists likely to continue strikes, protests against pension reform into late March. Nationwide strike planned for March 23.

Kenya - Increased security, protests, clashes likely across Kenya after opposition leader calls for weekly protests from March 20.

Kuwait - Severe weather forecast across Kuwait through at least March 21. Possible transport, business, and utility disruptions.

Peru - Peru modifies states of emergency in some areas as of March 20. Unrest likely to continue through March.

More Information

Upcoming Events

How Travel Managers Will Succeed in 2023
March 22
11:00 AM - 12:00 PM

GBTA Sustainability Summit
June 13

GBTA Legislative Summit
June 14 - 15

GBTA Convention 2023
Aug 13 - 15

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@Festive Road: Driving change and developing great talent are two of our cornerstones here at FESTIVE ROAD which is why we’re supporting GBTA | Ladders as a headline sponsor in 2023.

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Communications and Public Relations Manager

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