April 6, 2023

Hotel Teams Shift Mindset from Revenue Management to Revenue Generation

As hotel revenue managers shift their focus more to revenue generation, experts in the discipline say the crux of the strategy should remain simplified.

On a revenue strategy panel at the 2023 Hunter Hotel Investment Conference, Alex Cisneros, senior vice president of revenue generation at Red Roof, said when he joined the company three years ago, he asked why his title specified revenue generation and not just revenue management.

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TSA and Clear to Launch Single Application for Both Programs (THE POINTS GUY)

Argentinian Airline Issues Every Ticket as an NFT (YAHOO!)

International Travel Returns: Top 10 Busiest Airports in the World Revealed (TRAVEL DAILY NEWS)


Marriott Anticipates Surpassing 500 Hotels in Greater China in 2023 (4HOTELIERS)


Who’s on the Right Track for Sustainable Innovation? (4HOTELIERS)

Sustainability: An Insight Into Airbus' 100% SAF Flights (SIMPLE FLYING)


Getaround Expands Rollout of Carshare Partnership with the NYC DOT (AUTO RENTAL NEWS)

Expedia Has Added an Itinerary Builder Powered by ChatGP (4HOTELIERS)

Hotel Designers Adapt to Travelers Who Blend Business and Leisure (SKIFT)

Industry Spotlight

Reward Yourself with ALL – Accor Live Limitless

ALL – Accor Live Limitless is Accor's loyalty program that's designed to reward your lifestyle. Earn Reward points by staying at an Accor hotel, dining at one of our restaurants, and completing transactions or activities with our partners.

From dining and shopping to travel and sports, ALL goes beyond hotels and offers to give you spectacular experiences at home and all over the world.

Not a member? Enroll today.


GBTA Sustainability Summit
Fly with the Early Bird Savings

June 13 | Washington, D.C.

You only have until April 14 to save on registration for the GBTA Sustainability Summit. This high-level event will outline concrete solutions to manage the environmental impact of business travel with industry and policy leaders. It will address key topics about decarbonization and emissions reductions that require radical industry collaboration. Learn from industry leaders like:

  • Darragh Ormsby, Head of Google Procurement – Travel and Events, Google
  • Lauren Riley, Chief Sustainability Officer, United Airlines
  • Angela Foster Rice, General Counsel/SVP, Policy & Market Innovation, Everland
  • Sean Newsum, MD Environmental Affairs, A4A
  • And many more!

Save by bundling your registration with the GBTA U.S. Legislative Summit on June 14-15. Early bird savings end on April 14.

Register Now


Crisis24 Intelligence Brief

Iraq and Turkey - Turkey closes airspace to flights taking off and landing at Iraq's Sulaymaniyah International Airport through at least July 3.

Mexico -Severe weather is forecast across much of Mexico through at least April 8. Possible flooding, landslides, and associated disruptions.

Netherlands - Train service disruptions are ongoing in Voorschoten, Netherlands, as of April 5. Rail service between The Hague and Leiden impacted.

Poland - Heavy snowfall and cold temperatures forecast across parts of southern Poland through April 7. Hazardous travel conditions likely.

Romania - Heavy snowfall and strong winds forecast across parts of eastern and northern Romania through April 6. Hazardous travel conditions likely.

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Upcoming Events

Global Leadership Professionals (GLP) Program
April 14

The Fundamentals of Strategic Meetings Management
May 5
11:00 AM - 1:00 PM

GBTA Canada Conference 2023 – Toronto
May 15 - 17

GBTA Sustainability Summit
June 13

GBTA U.S. Legislative Summit
June 14 - 15

GBTA Convention 2023
Aug 13 - 15

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We’re excited to welcome Paul Polman to GBTA Convention this August in Dallas!

This is a crucial moment for humanity. A ticking time bomb for our planet. Business leaders stand at a tipping point. Our current system is in crisis and we need new, courageous leadership to steer businesses that are good for people and planet, whilst remaining profitable...

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Use the GBTA Career Center to post your business travel job openings and access thousands of qualified industry professionals looking to make their next career move.

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