Sustainability has prominently entered the agendas of companies driven by the now consolidated interest of stakeholders: external, mainly client companies also involved in sustainable development plans and which require the commitment of the supply chain; internal , led mainly by Gen Y; and last but not least, of the territory in which the companies are located.
Therefore, it is not only current and planned regulations and investment opportunities that push in the direction of sustainability. And it's not just about environmental sustainability when it comes to business travel and MICE.
The economic sustainability of the single trip and the well-being of the traveling employee also have significant repercussions on the implementation of "green" plans and on the economy of the sector in terms of propensity and productivity of business travel.
- But is there a dissonance between intentions and implementation?
- How does the theme of Greenwashing affect ?
- Is it possible to measure the current impact in order to have parameters on which to measure the improvement?
- How can you be incisive in communicating with travelers and standardize the green approach?
- Where are we with the actual implementation of the plans?