The need to address sustainability is the driver behind this extensive, first-ever research study from GBTA and Grayling, a leading global public affairs and communications consultancy.

The 21-page GBTA benchmarking study provides in-depth insights from a survey of 762 global business travel buyers and suppliers professionals from four regions — Europe, North America, Latin America and Asia-Pacific. It also includes survey results from 100 external stakeholders including policy makers, think tanks and NGOs (non-governmental organizations).

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For some companies, sustainability extends across all operations. Corporate travel and meetings management are no exception. This study examines the role of environmental sustainability in corporate travel and meetings management programs. It is based on a survey of GBTA members and non-members who have either travel management or meeting management responsibilities, and are based in the US and Canada or one of several European countries.

In partnership with Cvent

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Discover key levers available to reduce emissions from corporate air travel including shifting demand, carbon offsetting and carbon insetting, namely with sustainable aviation fuel (SAF). SAF, made from renewable sources, has the potential to cut emissions by up to 80%, helping airlines and corporate travelers reduce carbon footprints. Participants will leave the session with a greater knowledge of how to build a more sustainable business travel program with SAF as well as gain new ideas on how to collaborate with partners to meet their emissions targets.

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Sustainability has prominently entered the agendas of companies driven by the now consolidated interest of stakeholders: external, mainly client companies also involved in sustainable development plans and which require the commitment of the supply chain; internal , led mainly by Gen Y; and last but not least, of the territory in which the companies are located.

Therefore, it is not only current and planned regulations and investment opportunities that push in the direction of sustainability. And it's not just about environmental sustainability when it comes to business travel and MICE.

The economic sustainability of the single trip and the well-being of the traveling employee also have significant repercussions on the implementation of "green" plans and on the economy of the sector in terms of propensity and productivity of business travel.

• But is there a dissonance between intentions and implementation?
• How does the theme of  Greenwashing affect ?
• Is it possible to measure the current impact in order to have parameters on which to measure the improvement?
• How can you be incisive in communicating with travelers and standardize the green approach?
• Where are we with the actual implementation of the plans?

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GBTA’s Sustainability Committee leads, guides, and mobilizes the GBTA membership to collaborate on advancing standards and solutions to improve the sustainability performance of business travel across all three ESG pillars (Environment, Social, and Governance).

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The GBTA Aviation committees have updated the GBTA Airline Program Management (APM) Toolkit to reflect Corporate Buyers and Travel Managers' focus on building a more sustainable business travel program. Click here to access more resources including a sample project plan with timelines and a sustainability scorecard.

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