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February 15, 2024

GBTA Board of Directors Spotlight

Connecting with Purpose at Convention      

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry and the way forward for business travel. Today’s guest author is GBTA Board member, Kevin Sullivan, Managing Director of Sales for Southwest Airlines. 

Our industry is built on relationships, and through my experience, GBTA’s Annual Convention, which this year takes place July 22-24 in Atlanta, Georgia, is the premiere event to experience the association’s foundational pillars of Community, Learning and Advocacy.

I attended my first GBTA Convention 21 years ago in Dallas, Texas, and can still remember how my eyes were opened to the dynamic world of managed business travel. I left with a deep sense of fulfillment and pipeline of new stakeholders and revenue generating opportunities.

Fast forward two decades to the convention in Dallas last year, when I was equally energized by the diverse attendance as well as seeing industry friends from my first convention. My team capitalized on the opportunity by facilitating strategic partner meetings to share new programs, platforms and partnership strategies. I personally connected with hundreds of customers, executives and colleagues throughout the event.

This July, thousands of business travel suppliers, buyers and influencers will gather in Atlanta to network and connect, learn from peers and industry experts, develop new skills and discover new solutions and innovations. I won’t miss the opportunity to strengthen existing relationships and create new ones. I am excited to learn more about industry hot topics like NDC, environmental sustainability and the evolving workplace’s impact on travel policies. And finally, the team will be well-prepared to negotiate new corporate travel partners and enhance existing ones to grow revenue.

With the pandemic in the rearview and the industry’s promising forecast outlined in the January GBTA “Business Travel Outlook Poll,” I am filled with optimism for the year to come. There are several opportunities in 2024 for creating a global community through in-person engagement such as events in Mexico City, Toronto, and/or Singapore. Local GBTA Chapters are another powerful way to connect with peers and learn more about what’s affecting our industry closer to home (to learn more about upcoming GBTA events, click here).

Whether an industry veteran or new to the space, the 2024 Convention serves as the largest platform to bring together our many voices with the purpose of advancing our industry. I look forward to seeing you in Atlanta this summer.


Delta Calls Order to Dissolve Aeromexico Alliance 'Bad Policy' (TRAVEL WEEKLY)

Haneda Plane Collision Prompts Discussion About Pets on Flights (JAPAN TIMES)

Global Air Travel Capacity Set to Surpass Yearly Flight Figures in 2018 and 2019 (HOSPITALITY NET)

Airlines Cutting Back Flights From Mumbai Airport to Ease Congestion (SIMPLE FLYING)


Meliá Recognized as Europe’s Most Sustainable Hotel Brand (HOSPITALITY TODAY)

An Economic and Environmental Opportunity (BIOFUELS NEWS)

United Airlines Adds New Corporate Partners to Sustainable Flight Fund (BTN EUROPE)


IHG Signs Over 1,000 Rooms in UK & Ireland (4HOTELIERS)

Gen-AI in Travel: Game-Changer or Hype? (WEB IN TRAVEL)

Industry Spotlight

#Inspire Inclusion on International Women’s Day: Free Webinar, March 8

Celebrate International Women’s Day with GBTA WINiT in our free webinar on Friday, March 8, 11:00 AM ET! For International Women’s Day 2024 and beyond, let’s inspire inclusion. When we inspire others to understand and value women’s inclusion, we forge a better world. And when women are inspired to be included, there’s a sense of belonging, relevance, and empowerment. In this live online event, women leaders in business travel will share their personal experiences, and insights into creating an inclusive, supportive environment for all.

Register Now


Crisis24 Intelligence Brief

Australia - Train drivers plan to strike at mining facilities in Pilbara Region, Australia, Feb. 16. Business disruptions possible.

Canada and United States - Pro-Palestinian and pro-Israeli activists likely to rally in cities across US and Canada into at least late February. Disruptions likely.

Greece - Severe weather forecast across much of Greece through at least Feb. 16. Disruptions to transport, business, and utilities possible.

Japan - Increased volcanic activity ongoing at Sakurajima Volcano in Kagoshima Prefecture, Japan, Feb. 14. Ashfall forecast in surrounding areas.

More Information

Upcoming Events

Sustainable Travel Management
Next session: starts February 26

GBTA Conference 2024 - Mexico City
April 3 - 4

Fundamentals of Business Travel Management
Spring session: starts April 4

GBTA Conference 2024 - Toronto
April 22 - 24

View More Events

Are you planning to attend GBTA APAC Conference 2024 - Singapore?

We've outlined the conference schedule for you to review at a glance to make sure to schedule your days at the conference around the sessions you value most

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