|
News to Know
Even as Lines Between Business and Leisure Travel Blur, Hoteliers Say Segmentation Is Key
(SOURCE: COSTAR)
A shift in consumer behaviors may lead some hoteliers to believe there are blurred lines within customer segmentation and that categories no longer serve a clear purpose. A group of hospitality experts, however, say that's not the case.
The traditional breakdown is business and leisure, which is further broken down into transient, corporate negotiated, group, wholesale and other.
|
