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March 11, 2024

News to Know

Even as Lines Between Business and Leisure Travel Blur, Hoteliers Say Segmentation Is Key

A shift in consumer behaviors may lead some hoteliers to believe there are blurred lines within customer segmentation and that categories no longer serve a clear purpose. A group of hospitality experts, however, say that's not the case.

The traditional breakdown is business and leisure, which is further broken down into transient, corporate negotiated, group, wholesale and other.

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United Expands Global Network (TTR WEEKLY)

Fighting Fraud: Why AI Will Propel Airlines Towards a Profitable Future (AIRPORT TECHNOLOGY)

Airline Flights Appear to Be Having Problems But Pilot Says Flying Remains Safe (CBS NEWS)

Atlanta Hartsfield-Jackson Replaces Dubai International as World’s Busiest Airport (ITTN)


Marriott to Debut Autograph Collection in Hong Kong (4HOTELIERS)

AI Insights: Generative AI to Drive Personalization in Hotels (PHOCUSWIRE)


Uncertainty to Strategy: Navigating the Evolving Landscape of Business Travel Risk (BTN)

American Express GBT Launched New Integration to Streamline Spend Management (4HOTELIERS)

Industry Spotlight

Accepting Applications for Fourth Cohort of GBTA WINiT 1:1 Mentoring

Application Deadline: April 12

GBTA WINiT 1:1 Mentoring is a six-month program that connects emerging business travel professionals with accomplished leaders from travel-related job roles for career guidance and support. This virtual mentorship program is global, and we’re now accepting applications for both mentors and mentees.

Whether you're a mentor or mentee, this is a rewarding experience where you can build a lasting industry connection – apply by April 12.

Interested in becoming a WINiT Mentor?

Become a Mentee


Crisis24 Intelligence Brief

Canada and United States - Adverse winter weather forecast across parts of the northeast US and southeast Canada through March 11. Hazardous travel conditions likely.

Germany - German train drivers to strike nationwide March 12-13; widespread national, local, and international rail disruptions likely.

Germany - Lufthansa Airlines cabin crew to strike in Frankfurt, Germany, on March 12 and Munich on March 13. Flight disruptions likely.

Italy - Railway maintenance workers to strike across Italy March 13, rally at Piazza della Croce Rossa in Rome.

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Upcoming Events

GBTA Conference 2024 - Mexico City
April 3 - 4

Fundamentals of Business Travel Management
Spring session: starts April 4

GBTA Conference 2024 - Toronto
April 22 - 24

GBTA APAC Conference 2024 - Singapore
May 14 - 15

GBTA U.S. Legislative Summit 2024
June 10 - 12

GBTA Convention 2024
July 22 - 24

View More Events

Shape the Future of Business Travel! Nominate for GBTA Board 2024

The 2024 GBTA Board elections are OPEN! We invite YOU to take the reins and nominate yourself or a deserving colleague. Help shape the future of GBTA, its members, and the entire industry.

📆 Act fast! The nomination period closes on March 26, 2024...

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