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March 14, 2024

GBTA Board of Directors Spotlight

Transparency is Key to a Successful Buyer/Supplier Relationship

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry and the way forward for business travel. Today’s guest author is GBTA Board member, Sue Spear, Sr. Manager, Travel and Fleet at Cengage Learning

In the business travel world, buyers and suppliers often engage in a delicate dance of collaboration – and transparency emerges as the unseen choreographer. It guides every step and ensures a harmonious partnership.

Reflecting on my own journey through these intricate collaborations, I've come to recognize transparency not only as a business principle but as a personal commitment that helps foster positive partnerships, builds trust and leads to shared success. A commitment to open and honest interaction creates a sense of confidence and integrity and lays the foundation for long-term collaboration.

Trust binds buyers and suppliers together. My experiences have shown that openly sharing personal and company intentions, capabilities and limitations offer assurance that each party is devoted to the mutual success of the relationship.

At times, transparent sharing of cost structures and financial information can help contribute to successful collaboration. When both parties have a clear understanding of the financial landscape, they can identify areas for cost savings and efficiencies.

These days most of us are in a climate where ethical standards and compliance are top priority. Transparency ensures that both buyers and suppliers adhere to these principles. We all know that uncertainty is inevitable. Acknowledging and addressing challenges head-on allows me to work with my supplier partners to develop strategy for risk mitigation and contingency planning.

Transparency is not just a business practice; it is what feeds successful partnerships between travel buyers and suppliers. It is a personal commitment to openness, honesty and collaboration that transforms a transactional alliance into a journey of shared success and mutual growth. I believe that transparency is not just a choice—it is the essence of sustainable and successful relationships.


Turkish Airlines’ Subsidiary AJET Starts Ticket Sales (THE AVIATOR ME)

JetBlue Launches First Direct Ireland-US Services (RTE)


IHG Hits 1,000 APAC Properties, Signals Bright Future Ahead (TRAVEL WEEKLY)


New Roadmap: Travel with a Low Carbon Footprint (FINANCIAL EXPRESS)

Air France to Match Customers' Voluntary SAF Contributions This Summer (BTN EUROPE)

Aviation Industry Sets Out Route to Net-Zero (BIO FULES)


Top 20 Business Travel Destinations in the World (YAHOO!)

Spotnana Adds Travel Management for Meetings and Events (PHOCUSWIRE)

Google Hotel & Restaurant Search Listings Tests Adding Website Link (SE ROUNDTABLE)

Industry Spotlight

GBTA Foundation
Unlock Responsible Travel Practices:
Learn about GBTA's Sustainable Procurement Standards

Join our free webinar, April 3, 11:00 AM – 12:00 PM ET, for a deep dive into the GBTA Foundation’s Sustainable Procurement Standards, a valuable open-source tool for aligning sustainability attributes for procurement and supplier management in the business travel industry. Learn how to apply these standards to travel programs and why the shift to suppliers committed to sustainability is imperative. This live presentation is open to GBTA members and non-members.

Register Here


Crisis24 Intelligence Brief

Bulgaria - Metro workers to protest in front of Metropolitan EAD headquarters in Sofia, Bulgaria, from 11:00 March 15. Transport disruptions likely.

El Salvador - Authorities in El Salvador extend existing state of emergency until at least April 10.

Italy - Taxi drivers to protest at Piazza del Campidoglio in Rome, Italy, from 09:30 March 14. Heightened security, transport disruptions likely.

United States - Adverse winter weather forecast over parts of the west-central US through at least early March 16. Hazardous travel conditions likely.

More Information

Upcoming Events

GBTA Conference 2024 - Mexico City
April 3 - 4

Fundamentals of Business Travel Management
Spring session: starts April 4

GBTA Conference 2024 - Toronto
April 22 - 24

GBTA APAC Conference 2024 - Singapore
May 14 - 15

GBTA U.S. Legislative Summit 2024
June 10 - 12

GBTA Convention 2024
July 22 - 24

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