La Fundación GBTA da la bienvenida a Jeanne Liu como nueva vicepresidenta de investigación

Alexandria, VA (March 16, 2016) – The GBTA Foundation – the education and research arm of the Global Business Travel Association – today announced Jeanne Liu has joined GBTA as the new Vice President of Research. Ms. Liu will oversee the GBTA Foundation’s renowned research department, which produces the most timely and accurate research for the business travel industry.

“The GBTA Foundation’s research team has consistently delivered industry leading insights that help GBTA members make critical decisions and also drive change and innovation in the industry,” said Daphne Bryant, GBTA Foundation executive director. “We are so pleased to have Jeanne join as the new leader of our research team and are confident that she will not only continue to deliver on the high standards expected from GBTA research, but also lead us to new heights in delivering research that matters to the business travel industry.”

Ms. Liu is a market research leader with expertise in qualitative and quantitative research, human-centered design techniques, competitive intelligence, powerful communications, innovation and new product development skills. She previously worked as the Director of Consumer Research at Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Before that, she was a Senior Manager at Marriott International where she conducted qualitative and quantitative research for all of Marriott’s digital presence. Ms. Liu will be based at the GBTA headquarters in Alexandria, VA.

CONTACTO: Colleen Gallagher, +1 703-236-1133, [email protected]

Acerca de la Fundación GBTA
La Fundación GBTA es la fundación de educación e investigación de la Asociación Global de Viajes de Negocios (GBTA), la principal organización comercial de viajes y reuniones de negocios del mundo con sede en el área de Washington, DC y operaciones en seis continentes. Colectivamente, los más de 9000 miembros de GBTA administran anualmente más de $345 mil millones de viajes de negocios globales y gastos de reuniones. GBTA proporciona a su creciente red de más de 28 000 profesionales de viajes y 125 000 contactos activos educación, eventos, investigación, defensa y medios de comunicación de primer nivel. La Fundación se estableció en 1997 para apoyar a los miembros de GBTA ya la industria en general. Como fundación líder en educación e investigación en la industria de viajes de negocios, la Fundación GBTA busca financiar iniciativas para promover la profesión de viajes de negocios. La Fundación GBTA es una organización sin fines de lucro 501(c)(3). Para obtener más información, consulte gbta.org y gbta.org/foundation.