North America

The Fundamentals of Strategic Meetings Management

Event Start Date: Apr 9, 2021 11:00 AM

Event End Date: Apr 9, 2021 1:00 PM

Event Locations
North America

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The Fundamentals of Strategic Meetings Management


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April 9, 16, 23 - Deadline to Register - Apr. 2





Course Description:

Pioneers and thought leaders in meetings, procurement, and travel management have collaborated to create a road map and share best practices on how to create and manage an effective strategic meetings management program for your company. 


What You Will Learn:

  • Introduce strategic meetings management
  • Review key program components
  • Establish partnership strategies
  • Create a funding model
  • Build a strategic meetings management business case


Who Should Take This Course?

  • Corporate Meeting Planner
  • Travel Manger
  • Procurement Specialist
  • Third Party Planner/Sourcing Agency
  • Hotelier


What to Expect:

The program covers 6 modules and includes 3 two-hour live sessions with an instructor. View GBTA Academy Virtual Course Schedule and Details.



Member $450 USD  |  Nonmember $550 USD

Scholarships are available for GBTA Members that have met the course requirements.


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