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Decoding AI: Travels Game Changer or Troublemaker? – GTP Credit Approved

Apr 18 @ 9:15 am - 3:00 pm - EDT

GBTA Michigan Chapter

Description: Morning Session: Speaker: Sam Hilgendorf CIO, Fox World Travel
You can’t go a day without hearing something new about Generative AI and ChatGPT. We will explore this cutting-edge technology and discuss how it can be applied within the travel industry to enhance customer engagement, optimize operations, and unlock opportunities for personalization. This will be a journey of practical insights and innovative strategies that will revolutionize the traveler experience!
This session will include:

credits 2

· An Overview on Generative AI
· The implications of Generative AI on Business Travel
· Fox World Travel’s Generative AI Experience
· Risks with Generative AI
· The Potential of AI-enabled Business Travel

Afternoon Debate Style Session: AI in Travel: Bone or Bane?
Speakers; Sam Hilgendorf, CIO, Fox World Travel and Steven Harter, CTO, CerebriAI
Pack your arguments, the great AI in Travel debate is about to take off! Join us for a riveting debate on the future of travel as we explore the impact of artificial intelligence. Is AI a game-changer set to revolutionize the industry, or does it pose a threat to traditional travel experiences? Don’t miss this opportunity to hear from some of the top industry experts who weigh in on the pros and cons of AI in travel. Who will be crowned the debate champion?!

Firekeepers Casino & Hotel, 11177 E. Michigan Ave. Battle Creek, MI 49014

Price: $100 for non-member


Apr 18
9:15 am - 3:00 pm
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