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Hotel Loyaltys Role in Europe How Incorporating Loyalty with Policy Can Boost Traveller Compliance and Satisfaction

Event Start Date: Jan 22, 2019 10:00 AM

Event End Date: Jan 22, 2019 11:00 AM

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Hotel Loyalty's Role in Europe:
How Incorporating Loyalty with Policy Can Boost Traveller Compliance and Satisfaction

Tuesday, January 22nd 
1500 GMT / 10:00am ET | 60 minutes
Click here for other time zones


The issue of business travellers booking out of policy is one that has plagued travel managers for years. While most business travellers book outside of preferred channels for convenience or pricing, the fact remains that loyalty status and rewards serve as a major deciding factor in the booking process. With the value of loyalty programmes being unlikely to change, if not increase, for business travellers, many opportunities exist for travel programmes to address hotel loyalty to maintain traveller compliance and satisfaction. Building on 2018 research from GBTA and Accor Hotels, this webinar aims to understand how travel managers can work with hoteliers to use loyalty programmes for mutual benefit. 


At the end of the session, participants should be able to:

  • Understand why travellers book outside of preferred providers

  • Learn how loyalty currently fits into travel programmes, including if individual accounts can be used, where accrued points can be redeemed, and how involved travel buyers are in promoting loyalty programmes 

  • Identify opportunities for incorporating loyalty programmes into policy based on traveller feedback

  • Gauge interest in corporate hotel loyalty programmes as a potential solution to bridge the gap between contract negotiations and loyalty offerings




   Emmanuel Landry
   Director of Corporate Strategic and Key
   Accor Hotels

   Hannah Jaffee
   Research Analyst


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