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What Do Business Travelers Want From Hotel Loyalty Programs?

Event Start Date: Nov 19, 2019 2:00 PM

Event End Date: Nov 19, 2019 3:00 PM

Event Locations
North America

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What Do Business Travelers Want From Hotel Loyalty Programs?

Tuesday, November 19th 
2:00 PM EST 60 minutes
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Hotel chains continue to invest heavily in their loyalty programs. Many chains offer additional benefits and features to engage travelers and spend millions of dollars on national ad campaigns. Based on GBTA research, this session will discuss hotel loyalty trends – and what they mean for travel buyers.

At the end of the session, participants should be able to:

  • Learn about how loyalty benefits can impact managed travel

  • Learn about the loyalty benefits and features that travelers value

  • Learn about how hotel loyalty programs compare to airline and OTA programs



Mark Sharoff
Sr. Research Analyst


Complimentary to all

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