In 1968, the National Passenger Traffic Association was formed and subsequently began holding annual conferences across the United States, with the first being in Washington, D.C. Today, we prefer to go by the Global Business Travel Association (GBTA), and our reach has only expanded since then. A few decades and name changes later, we’re getting ready to host our 50th annual Convention in San Diego this August.
In honor of our event’s 50th anniversary, this week’s Throwback Thursday post takes a look at myriad Convention themes throughout the years. Our first known theme, Stepping Into the Future, dates back to our 28th annual Convention in Dallas in 1996, when GBTA was formerly known as the National Business Travel Association (NBTA).
Since then, the theme has been an integral part of the event, tying into the latest trends, changes and progressions in the business travel industry. Derived from the input of industry influencers, the process for selecting a theme begins the fall prior to Convention, and it can take up to three months to officially nail one down.
Take a comprehensive look at our themes since 1996:
1996 Stepping into the Future – Dallas
1997 Gateway to Success – St. Louis
1998 Launching Into the Future – Orlando
1999 Beyond the Expected – Minneapolis
2000 Destination Success: Your Ticket to the Future – Los Angeles
2001 Point of Departure: Rising to Meet Tomorrow – Atlanta
2002 New Frontiers: Worlds of Possibility – Salt Lake City
2003 Expanding Horizons: Dynamic Solutions for Success – Dallas
2004 Make the Connection – Orlando
2005 Charting the Course – San Diego
2006 Buy. Learn. Network. – Chicago
2007 Discover. Innovate. Connect. – Boston
2008 Network. Learn. Buy. – Los Angeles
2009 Buy. Learn. Network. – San Diego
2010 New Economy. New Thinking. New Rules. – Houston
Spring 2011 – NBTA Becomes GBTA
2011 Elevating the Business of Travel – Denver
2012 Success in Every Direction – Boston
2013 No Boundaries – San Diego
2014 Business in Motion – Los Angeles
2015 #Sharing – Orlando
2016 Balance – Denver
2017 Convergence – Boston
2018 Momentum – San Diego
For our veteran members, can you recall any themes for Convention prior to 1996? If so, let us know in the comments section below!
Visit the GBTA Blog every Thursday for more throwback posts to celebrate the history of our industry and our Association as we prepare to celebrate 50 years of Convention. Share your Convention memories with us on Twitter using #TBT and tagging @GlobalBTA.