Showcase Your Company as a Passionate Leader Who Invests in the Future of the Travel Industry

The GBTA Ladders Program represents a select group of the travel industry’s most talented and driven professionals. This one-of-a-kind mentor program offers unparalleled:

  • Talent development: Teamwork, presentation development, and public speaking
  • Educational opportunities: Deep-dive discussions on pertinent industry topics with members of different industry verticals
  • Exposure: Global networking with mentors & mentees
  • Experiences: Exclusive access to various virtual and in-person events throughout the year
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In-person Ladders Mixer in London
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Ladders Mixer at GBTA Convention 2022

About the Program

The program runs from Convention to Convention, and offers thought leadership and brand exposure opportunities the entire season. The season ultimately culminates at the GBTA Ladders Summit, presenting a valuable opportunity to reach all GBTA Ladders members and invited guests in one convenient location to:

  • Exchange ideas that drive industry change
  • Collaborate on best practices for navigating and leading the travel industry
  • Hear from the season’s four finalist teams as they present live
  • Network with the industry’s best and brightest new talent as well as some of the most respected, sought-after top-level executives in our industry across all verticals
Learn More

The GBTA Foundation & GBTA Ladders

The GBTA Foundation, the US 501c3 charitable arm of the Global Business Travel Association, helps the global business travel industry create a positive impact and a better future for people and the planet. The GBTA Foundation focuses on the strategy and execution of GBTA’s global sustainability programs, supporting initiatives related to climate action, diversity, equity and inclusion (DEI) and other talent-related topics via education, research, and advocacy.


As a program of the GBTA Foundation, GBTA Ladders leverages collective talents to empower emerging industry leaders to connect and expand their professional development within the travel and meetings industry through mentorship, education and collaboration.

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Ladders Leadership in Education Theater on Expo Floor

GBTA Ladders Summit Sponsorship

2023

GBTA Ladders Summit Sponsorship OpportunitiesPlatinumGoldSilver
$7,500 USD$4,500 USD$3,000 USD
Logo on all digital
communication materials and website		✓✓✓
Opportunity to attend GBTA Ladders Summit
(Meet and greet with some of our industry’s current top executives and leaders as well as the next
generation of rising stars at our exclusive invitation-only event)		211
Logo on signage at GBTA Ladders Summit✓✓✓
Logo on signage at GBTA Ladders Education Session Presentation at GBTA Convention 2023✓✓✓
Host a dinner table at GBTA Ladders Summit of 10-12 GBTA Ladders members with options of a featured presenter or C-level executive mentor as a table guest✓
Opportunity to show video (up to 60 seconds) relevant to season’s theme at GBTA Ladders Summit✓✓
Invitation to speak on a panel at GBTA Ladders Summit or three minutes of stage time (topic based on agenda) ✓
Host a Networking Break at GBTA Ladders Summit*✓
Post-event list of attendees from GBTA Ladders Summit – name/title/company/email✓
*Option to host a breakfast or coffee break

Additional Opportunities

  • Exclusive sponsorship opportunity
  • Logo recognition and branding to be displayed
  • Opportunity to address the group during lunch (up to 5 minutes may be used as time for video, speech, or presentation)
  • Three complimentary event registrations
  • Logo recognition on all digital communication materials and website
  • Two reserved tables for sponsor and registered guests in event ballroom
  • One GBTA Daily News Brief takeover
  • One pop-up banner may be displayed during lunch (sponsor to furnish)
  • Post-event list of attendees from GBTA Ladders Summit – name/title/company/email

$10,000 USD

Host one of the dinner tables at Summit off-site dinner

Platinum and Gold Sponsors only

$2,000 USD

Logo recognition and branding to be displayed

$2,500 USD

  • Exclusive sponsorship opportunity
  • Logo recognition and branding to be displayed

$7,500 USD

  • Opportunity to address the audience at the start of the Keynote general session (up to 5 minutes)
  • Two complimentary GBTA Ladders Summit registrations
  • Logo recognition on all digital communication materials and website
  • Logo on signage at GBTA Ladders Summit
  • One reserved table for sponsor and registered guests in event ballroom
  • One pop-up banner may be displayed during the Keynote general session
  • Post-event list of attendees from GBTA Ladders Summit – name/title/company/email

$7,500 USD

Season 2022-2023

$12,500 USD – SOLD

Recognition at GBTA Ladders Summit 2023

  • Platinum Sponsor-level recognition and benefits at GBTA Ladders Summit 2023
  • Invitation to speak on a panel at Summit (topic based on agenda; GBTA Ladders Committee to assign)
  • Host a dinner table of 10-12 GBTA Ladders members at the Ladders Summit small group dinners
  • Post-event list of attendees for Summit – name/title/company/email

All-Year Brand Recognition

  • Annual brand affiliation with GBTA Ladders Season 2022-2023 (digital communication, materials, website, event and sponsored professional development webinar)
  • Logo recognition on the Ladders Mentoring Program website
  • Logo recognition on the 2022-2023 Season Keynote Kick-off Call introducing the season’s Keynote and Teams

Attend Ladder Events

  • Invitation to attend Ladders Virtual or In-Person Mixers throughout 2022-2023 season
  • Opportunity to attend GBTA Ladders Summit and all local Networking Events

Mentorship Opportunities

  • Sponsor a Mentee and cover associated costs of membership for the 2022-2023 Season (Ladders Committee to select)

Host a Webinar

  • Virtual Professional Development webinar branding “made possible by” and logo recognition as we market the webinar for sponsor company (select from 7 webinars held throughout Ladders season)
  • Custom text in our Thank You / Recording email that would go out after the sponsored webinar session

GBTA Convention 2023 Brand Placement

  • Logo on signage at GBTA Ladders Education Session at the annual GBTA Convention

Season 2022-2023

$7,500 USD

Recognition at GBTA Ladders Summit 2023

  • Gold Sponsor-level recognition at Ladders Summit 2023
  • Host a dinner table of 10-12 GBTA Ladders members at the Ladders Summit small group dinners

All-Year Brand Recognition

  • Logo on all digital communication materials and website
  • Logo recognition on the Ladders Mentoring Program website
  • Logo recognition on the 2022-2023 Season Keynote Kick-off Call introducing the season’s Keynote and Teams

Attend Ladders Events

  • Invitation to attend Ladders Virtual or In-Person Mixers throughout 2022-2023 season
  • Opportunity to attend GBTA Ladders Summit and all local Networking Events – meet and greet with some of our industry’s current top executives and leaders as well the next generation of rising stars at our exclusive invitation-only events

Mentorship Opportunities

  • Sponsor a Mentee and cover associated costs of membership for the 2022-2023 Season (Ladders Committee to select)
  • Logo recognition on the Ladders Mentoring Program website

GBTA Convention 2023 Brand Placement

Logo on signage at GBTA Ladders Education Session at the annual GBTA Convention

Digital Marketing Opportunities

  • Run your organization’s display ads on the Ladders’ Member-Only Portal

$1,000 USD

Align your brand with a professional development virtual session

  • Logo on website
  • Branding “made possible by” and logo recognition as we market the GBTA Ladders Virtual or In-Person Mixers or Professional Development Webinars
  • Custom text in our Thank You/ Recording email that would go out after the sponsored virtual session
  • Opportunity for a three-minute speaking slot relevant to the topic of the virtual session

Sponsor a mixer event at GBTA Convention 2023 for Ladders participants

  • Available for the following in-person events:
    • GBTA Convention 2023
    • Regional events – New York City, London, Houston, and Dallas

$5,000 USD

  • Donations for philanthropy event
  • Donations for The GBTA Foundation 501 3C
  • Sponsor a business travel professional to participate in Ladders Mentorship
  • Logo recognition and branding to be displayed

$500 USD Increments

Contact Us

Ready to sponsor or need expert advice on which opportunity is best for your organization? Fill out the form below and a member of our sponsorship team will reach out to you shortly.